The advertising industry is highly competitive today and some fresh perspectives or innovation is required. Graphisads has recognized the gap and taken a proactive approach. It has lately launched its G-Force initiative to support emerging startups in the media and advertising sectors. The program is launched in collaboration with the Institute of Management Lucknow (IIML) Enterprise Incubation Center and seems to be a significant step towards nurturing new talent as well as strengthening growth within the industry.
The selection of 10 promising startups for the G-Force program is a clear indicator of Graphisads’ commitment to building a more diverse and dynamic media ecosystem. Director Alok Gupta said that the ventures are set to benefit from invaluable mentorship, business development support and strategic guidance.
The decision of Graphisads to potentially acquire stakes in these startups is noteworthy. Graphisads is positioning itself a mentor as well as a stakeholder. It ensures a deeper alignment of interests that could propel these startups towards success.
The advertising industry is currently undergoing rapid transformation equipped with digital platforms, social media and data-driven strategies. Graphisads has experienced remarkable growth with its social media segment and it is growing by more than 100%. The outdoor media is rising by 40% and print media is witnessing a 25% increase. The numbers highlight agility of the company in adapting to changing market dynamics. They are offering startups a chance to ride this wave of transformation.
G-Force is a mentorship program and also simultaneously represents a broader vision for the future of media and advertising. Graphisads is positioning itself as a key enabler of innovation. The initiative could set a precedent for the way established companies collaborate with new players while shaping the future of the industry.
