When lots of customers enter your shop, it feels good knowing you have their attention. But if all they do is look around and never buy, it gets annoying.
The same goes for ecommerce business. The traffic you work hard to drive to your Shopify store isn’t the end game. You need to find ways to convert it or else you will be wasting resources.
Treat the traffic as a start and converting as the next step. A good balance between the two is the vital goal. Try out these 12 tips to build a high converting store:
1. Look Attractive
Design your Shopify store in a way that draws shoppers in. Research on how different colors make people feel, then use the right ones. Have fonts that are easy to read.
Put crisp clear images on the homepage where everyone can see them. Use moving graphics and videos to create an ever-changing feel. Once your site can make someone stare for long, make it easy to move around.
Group your items into categories that make them easier to find.
Use neat page headers and drop down menus to reduce the amount of scrolling needed. Provide a search bar for those who want to quickly type product names.
Turn some details like availability, price etc. into clickable links that bring related results. Someone looking at a product with a certain rating should easily find other products of a similar rating.
2. Invite Your Visitors To Take Action
Call-to-Action (CTA) buttons bring more motivation to your Shopify ecommerce store. Go beyond placing an “Add to Cart” button next to products.
Suggest other actions like “Buy now”, “Find similar products”, “Show details” and “Add gift options”. These CTAs help you fast track a sale or make a shopper consider buying more.
They also make it easier for shoppers to find out more information about products and the offers attached.
Use CTAs to produce other results. These include subscribing to newsletters and sharing on social media etc. Convince shoppers using catchy phrases like “get our latest offers” or “don’t miss out on…”
These may not bring instant sales, but will help you build interest. You can feed those potential customers with updates about what’s happening on your site.
3. Show User-Generated Content
Put important information like ratings and reviews near your product listings. Make it possible for shoppers to see the most searched products and the ones bought most.
Slide some quotes from customers along certain sections of your page to keep visitors engaged.
Use descriptions like “bestselling” or “shoppers’ favorites”. This gives them more confidence knowing that other people are interested in what you offer.
Get more familiar with sourcing and adding user-generated content to your Shopify store with these examples.
4. Polish Your Product Pages
Use product summaries with an option of clicking to see more details. This helps in two ways. Those who need the specifications can read more to be convinced. Shorter descriptions encourage shoppers to check out more products.
Show approvals and certifications in the form of badges next to products. Let customers quickly know that they meet specific health standards. Tell them about their eco-friendly status.
Try not to leave shelves empty if a product is out of stock. Set up your pages to present an option for the shopper to sign up. Let them know that it is about you sending a notification when the product is available.
Select a high converting Shopify theme if you want the kind of pages that bring more sales.
5. Make Your Customers Hurry Up
Scarcity and urgency go a long way in increasing conversion. Create the feeling that there’s a need to make the purchase quickly. Include notifications about offers that are expiring soon. Show a countdown of days left on a discount.
Remind store visitors about the limited availability of certain products. Use phrases like “few units left” or “limited supply”. Inform the shoppers that they can be the first to get a newly listed product.
6. Simplify Your Checkout Process
Don’t make a few clicks and taps on a screen feel like a lot of work. Have a quick summary of a shopper’s spend showing clearly.
Provide as many payment options as possible. If a shopper has to first move money around, they may abandon the cart.
Reduce the steps required and ask for only the information you need for the sale. Don’t mix account opening and newsletter sign-ups with this process unless it is necessary.
Give easy correction options. Shoppers should be able to deselect items or change payment options without returning to the start.
Add a progress meter to show shoppers how close they are to finishing the process.
Offer real-time support either through a phone number or chat. This helps shoppers who are getting a rejection, or confused on where to enter details.
7. Earn Your Customers’ Trust
It can be scary to send money to someone for products that you can’t touch yet. Have an SSL certificate so that shoppers checking for the badge can trust you more.
Display extra reminders about your security, especially when shoppers are about to enter their card details. Show any other information like refund policies, charity donations and warranties clearly. Notify the shopper about receipts to be emailed.
8. Install Exit-Intent Pop-Ups
Set up your Shopify store pages to sense when someone is about to leave a page. Display a pop-up message that suggests other options to them.
This can be a request to view other products or a reminder about a discount. An exit-intent pop-up can also be used to gather leads by asking the visitor to subscribe.
9. Retarget Recent Visitors
Don’t neglect shoppers you haven’t sold to straight away. Put in place requests to sign up so that you can follow up later. Reach out to people who have abandoned carts.
Create targeted messages using Shopify apps like PushOwl and the free Sixads app. Include any new information like a slashed price. However, try to reduce the abandoned carts.
10. Offer Support After Sales
Some shoppers are more likely to buy if they know they’ll get something after the purchase. Offer free shipping or installation where it may be needed.
Go a step further by using what you know about your available traffic. Set minimum required rates according to how much shoppers spend. Direct free shipping to shoppers who buy multiple products over a given total.
Set up shipping zones guided by the locations that bring the most traffic, among other factors. To get your free shipping working for you, read this breakdown on how to get more sales out of it.
There are also some apps on Shopify that come with extra features like cart goals. Use these to manage your free shipping.
11. Upsell And Cross-sell To Visitors
Look for the products that go well together. Structure your pages such that these items can appear close to each other. A shopper may quickly buy a phone if its fitting case and screen protector are also available.
Lead with phrases like “Frequently bought together”. This can help you move more than one product at once. It works well for supporting accessories like bags and stands.
Also place updated versions or later models of items near the main product displayed. Someone with enough money to buy the better version may scoop it up.
Appeal to the shopper with a brief detail like “get more storage with…” or “for only $25 extra.” This serves as the reason for them to consider the other purchase. Limit the price increases on upsells to keep the deal attractive.
12. Use Landing Pages
Landing pages help you to generate a particular outcome from a visitor. Place your current promotions on the landing page.
Put focus on one product or one category. Make your landing page responsive and test it out on mobile devices. Exclude longer processes like registration from this page. Here are some tips on how to create effective landing pages and their custom templates in Shopify
You can create a high converting Shopify store in a number of ways. You’ll have to pay close attention to the features on your site. You will also have to watch the actions of your customers and install the right reactions from your site. Remember that not all these methods work for every Shopify store. Try out different sets of tips and follow the results.
This is a guest post by Ricky Hayes. Ricky is the Co-Founder and Head of Marketing at Debutify - free Shopify theme, helping dropshippers build high-converting stores in minutes. He is a passionate entrepreneur running multiple businesses, marketing agencies and mentoring programs.