12 Ways Predictive Analytics Is Changing the E-Commerce Industry

By Manipal Dhariwal
8 Min Read
12 Ways Predictive Analytics Is Changing the E-Commerce Industry 1

Although concepts like predictive analysis and intelligence have existed for so many years, the practicality of this thing has been reaching global audiences for the last few years. If we call it extrantonics, the predictive analysis consists of studying past data and designing predictions. However, the exact process of AI predictive analytics services involves in-depth research through neural networks, data mining, machine learning, and all the information contained in advanced analysis.


The concept of predictive analytics is now widely used in processes such as healthcare, manufacturing, sales forecasting, etc.. Still, e-commerce is an industry that is reaping enormous benefits through the collaboration of predictive analytics technology and big data.

Today, let’s take a quick look at 12 powerful ways in which predictive analytics is revolutionizing the e-commerce industry. Let’s get started;

1. Predictive analysis can reach the right contact channels

Predictive e-commerce analytics can help businesses find contact points and reach potential customers. Also, it uses demographic and geographic data such as gender, age, income, location, and other factors that can define the success of an email campaign, paid advertising campaigns, or the likelihood that a customer purchases a product in a shopping cart through a remarketing campaign. Analytical analytic predictive analytics for all possible factors that could help achieve transformation.

2. To find leads

Predictive analytics is widely used in propensity modeling in the e-commerce industry, using the best data analysis and calculations. Most e-commerce stores tend to shift the focus to the concept of preference to find the most likely users to become customers. The predisposition model is based on a study of the probability of buyers and non-buyers to offer a better offer from the perspective of a possible purchase.

3. Propensity Modeling

The concept of predictive analysis has grown over the years, and propensity modeling has become an essential part of predictive analytics since its inception in 1983. The process involves finding potential customers, visitors, and opportunities for action. Browse the website to measure commitment and promote products to drive revenue growth.

4. Design product recommendations for potential users

If it is something that has happened, the best e-commerce industry is predictive analytics to filter products that users are not interested in. Predictive analysis in the recommendation engine helps convert visitors to customers. It will attract and attract maximum attention from users, depending on their choice or past purchases. In short, it improves sales possibilities, creating equal opportunities for customers and store owners.

5.Prediction of customer lifecycle value

The value of the customer’s lifecycle can be understood as the discounted value of expected or future benefits associated with the customer. The technical formula for identifying the value of the customer’s lifecycle is to subtract the total cost from the total revenue. Ultimately, the value of the customer lifecycle is a prediction of historical consumer behavior, which now helps e-commerce stores reach customers who can add higher value.

6.simplify customer intentions

Predictive analytics can be used to identify user intent when a user arrives at an e-commerce site. This process relies heavily on customer lifecycle information, as it is designed to identify loyalty and discover response patterns. In this way, predictive analysis can be used to improve the customer experience, leveraging the idea of intentional marketing where all customer behaviors/transactions are measured based on the customer experience.

7.To track lousy user experiences

Not all customers are good at expressing their brand ideas and ideas, have shown dissatisfied behavior or service. Therefore, companies must understand the risk of losing a valuable customer who has no dissatisfaction with the business over the phone or research. Predictive analytics tracks past user data and demographic data to identify patterns such as voice, call duration, and consumer history to design customer satisfaction. These data are further studied by human executives to retain customers or solve problems.

8.Customer drain scores

A customer leak can be defined as an opportunity for a customer to leave their business or service. Customer leakage analysis is done through a predictive analytics model that helps organizations understand who goes service. Also, this data is used to personalize offers and create promotions that can retain customers. The drainage score is calculated by evaluating the customer’s history (purchases, values, opinions, etc.) as well as demography (gender, race, income, etc.).

9.Mapping Patterns Using Customer’s Natural Attrition Data

However, it is essential to understand the causes of wear and tear to understand the causes of low loss scores. Predictive Analytics uses the apriori algorithm to address the causes of past user data output, customer life, age group, offers, problems, etc. Eventually, all these factors are analyzed and studied to understand the whole idea of the chatbox.

10.Customer segmentation

Predictive analytics is used to segment customers to define unique categories of customers and define the target audience for the selected product or service. This helps categorize customers into groups that can be positioned using similar activities. Data to non-overlapping categories or clusters defined based on transaction data.

11.To understand sales forecasts

Sales forecasts are defined as the process of forecasting future sales based on past sales information using predictive analysis and computer techniques. This can be used to develop sales data pre-strategy using methods such as potential value data analysis, opportunity forecasting, and opportunity stage processes. However, the selection of the sales forecast process may vary depending on the product, audience, and customer position in the sales channel.

12.Define campaign success

The most critical component of this process is data from previous campaigns. Also, this data is used to draw the available options and find the most accurate ones. The analysis process helps predict the success of activity to ensure better investment and return on investment.

The Crux ::

Predictive Analytics is a competent tool that can help all existing and future e-commerce businesses. It can be used to plan measurable actions and can help users define results and values — problems with thousands of products.

The e-commerce industry is one of the strongest and fastest-growing industries and is adding value to the global economy. At the same time, AI-based technologies, such as predictive analytics, are helping store owners and customers through better sales and better shopping experiences.

If you plan to have the best programs on the web with the highest conversion and the most enjoyable customer experience, all you need to do is combine your website with some robust data analytics solutions that can harness the power of predictive analytics to get the most business benefit. All the best!

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Manipal Dhariwal is the Co-Founder and CEO of Netsmartz. He leads a team of 1000+ professionals in 8 global locations to help customers reimagine their businesses as 21st Century Enterprises with technology at their core. Over the last 20 years, Manipal has been responsible for creating a footprint of excellence in the IT domain. In addition to founding multiple state award-winning IT companies like predictive analytics technology, Netsmartz, AISmartz, EcommSmartz, CloudSmartz, Sebiz Infotech, CareSmartz, and APPWorx. With a focus on smart and futuristic technologies like AI, Machine learning, and predictive analytics technology, he supports a portfolio of more than 20 startups globally.
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