With more businesses and brands focusing their efforts on social media marketing than ever before, it’s important to know what works today, and what methods to skip over. And even more exciting, social media marketing isn’t just for businesses and brands anymore… Now anyone can start a social profile, show off their expertise, and then generate a business as it all starts to go viral.
This is especially true for college students that are looking to put their new professional expertise and talents to work. Some of the most successful entrepreneurs in the world today are using IG to grow their organizations and revenue, while also reaching millions of new users on a daily basis.
In today’s article, we are going to highlight three different ways to get your personal talents and expertise up and running on Instagram, while also using it to reach new audiences and engage with them like never before.
Let’s get started!
1 – Create an Advertising Budget and Stick with It
Right off the bat, having a budget for your Instagram and social media marketing efforts is key. It’s also a great way to jump ahead of the competition, and to start growing your following fast.
Since Instagram is owned by Facebook, they have quite an amazing self-serve advertising platform in place. All you need to do is load it up with some money, select your demographic audience and then run your ads for the world today.
However, it’s also important that you understand how to manage your budget as well. The last thing you want to do is set up your account with a large budget and then have Instagram Ads blow through it all in a quick 24 hours.
So, if you are going to acquire the needed funds to start a business online right out of college, it’s important that you practice good financial help and ad spend habits. Unfortunately, this is something many college students learn the hard way, as they aren’t familiar with how fast Instagram can start sending ads and traffic to new campaigns.
For this, we highly recommend starting with just a few dollars per day in ad spend, as this will allow you to scale out your campaigns over time. And if they end up failing miserably, then you’ve only lost a small portion of what you originally put out there.
2 – Use a Social Media Scheduling Tool to Plan Out Your Content
As amazing as Instagram and social media platforms are, they can be quite time consuming. And as a college student, spending endless hours on social media per day might have become a dream come true, but for the average working person, time is more precious than ever before.
It can be easy to start with just one platform, but as you want to scale in different directions and turn your expertise and passion into a business, the idea of posting new content hourly or daily will soon become a big task.
For times like these, it’s a great idea to consider your options with social media scheduling tools like Hootsuit or MeetEdgar.
The benefit to using such tools and solutions, is that you can log into all of your social accounts at one time, and then schedule out your content for the next several days, weeks and months in advance.
This will allow for more time to be spent on growing your business and brand, versus continually posting content.
3 – Run an Audit on Your Instagram Account and Remove Fake Followers
Another useful tool and recommendation for college students looking to build a brand or business through Instagram, is knowing the difference between real and fake followers.
Most people don’t know it, but the business of buying IG followers is quite large, and many of the world’s top social accounts are actually loaded up with fake social followers.
When trying to grow a legitimate brand and business on social media platforms like Instagram, it’s important to know how many real followers you have and what your engagement numbers are.
By using an Instagram audit tool, anyone can quickly type in their account name and see just how authentic their followers really are. And if you want to give it a try, go check it out and enter in some of your favorite celebrity accounts. You might just be surprised at how many fake IG accounts are out there!
How Top College Graduates are Using Social Media to Get Ahead
As you can imagine, the education and business world is quickly changing thanks to the latest advancements in technology and social media.
Gone are the days when you print out and hand in a resume. Now it’s all about life experiences, personal recommendations and of course… how you look online.
With this in mind, it’s extremely important to make sure Instagram is part of your journey — no matter if you are looking to get hired for a job, or to start an exciting new business career of your own.
Be sure to follow these top Instagram growth tips to get the most out of your efforts in 2021.