When running a business, you want to make sure that every investment you are making is a profitable one. But with the online space everchanging and several different variables affecting your website and its ability to rank correctly, there are several elements you need to consider. To help you out, we will be providing you with insight into some of these SEO issues and how you can combat them.
Poor Mobile Experience
When running a website, you can be met with several challenges throughout the course of your life. One of the biggest that you may find is the poor mobile experience. Since the implementation of mobile-first indexing, many have found that their website is underperforming. With poor mobile experience comes a lower-ranking position and a higher bounce rate, resulting in your website suffering. Therefore, taking the time to improve the mobile version of your site will improve the overall ranking position of your website.
In addition to having a poor mobile experience, it is important to make sure that you are also combatting irrelevant backlinks. With backlinks that are not relevant to your field, this can cause damage to your site and even lead to your business struggling over time. Therefore, taking the time to resolve these backlinks and ensure that other backlinks are relevant will benefit you in the long term and even aid in boosting your Google ranking position over time allowing you to benefit from increased organic traffic to your website. This can be done by using a digital marketing agency or an in-house specialist, allowing you to clean up your backlinks and improve ranking.
Slow Page Loading Speeds
Another issue that many faces when implementing an SEO strategy is the loading speed of the pages on your website. This is a common issue for several businesses both large and small and can be down to several different variables. Whether it be the size of the images on your site or the overall navigation of the site, using a leading agency such as Absolute Digital Media will aid you in achieving this in record time with very minimal issues as a result.
Updating Site Maps
The final SEO issue that many people face is not updating their site map. This can cause an issue for your website in terms of Google ranking positions. Therefore, making sure that you are optimising and consistently updating your site map will allow you to move higher up the ranking positions and ensure you are being seen. A clear and concise site map will allow for Google bots to move around the site with ease and index pages correctly, allowing you to have the very best experience when it comes to fully optimise your website throughout the SEO campaign.
With this in mind, there are many SEO issues that you may face throughout the implementation of your campaign. Which of these will you be using to ensure that your SEO campaign is a success?