4 Ways to Leverage Social Media to Market iPhone Mobile App

4 Ways to Leverage Social Media to Market iPhone Mobile App Techiexpert.com

Marketing has evolved tremendously over the past few decades. Gone are the days when we used newspapers or print media to promote products and services instead we have “social media” today. Social Media is where people are today – be it Facebook or Instagram, the only way to reach masses today is through Social Media. If we look at the stats:

  • In 2017, the daily usage of social media by internet users has been recorded to 135 minutes per day.
  • By 2018, the number of worldwide social media users is estimated to reach 2.5 billion.

The above stats clearly shows that social media is becoming an integral part of people’s lives and even business. Businesses and web marketers have been using social media platforms to attract users and gain website traffic where:

  • Around 32.9 billion U.S. dollars were spent on social media advertisements in the year 2016.
  • 61% of start-ups use social media for marketing.
  • The marketing budget is expected to double over the next five years (11% to 24%) by 2020.

This clearly shows that social media has penetrated globally where heavy investments can be expected in the near future (the numbers can reach 17.34 billion U.S. dollars by 2019).

Moreover, as more and more people are getting onto the social media platforms app developers and Appreneurs can easily spread a word about their products & services through such platforms. Hence, if you are an app iPhone app developer in Kuwait who is developing his very first app or are already developing an iPhone app then below are some strategies you can follow to create a solid social media presence for marketing your apps:

4 Ways to Leverage Social Media to Market iPhone Mobile App Techiexpert.com
1) Build your Social media presence

There are many social media platforms in the market today – Facebook, Instagram, Twitter, Linked In to name a few. It is essential to establish an effective presence online to market your application.

Facebook: Facebook is one of the most popular social media platforms today with a whopping 2.07 billion users (monthly). It has the most number of users when compared to other social media websites. Facebook allows you to promote your application just by creating a fan-page of your product. You can post any marketing content related to your product including video, images, GIF or even a web link.

Twitter: Twitter has about 328 million users. You can keep your users updated about your products and services with short messages that you tweet. In Twitter, you can build a strong user base that trusts and respects your brand by instantly replying to your followers. Having a Twitter account can really turn out to be helpful in creating a solid social media presence.

Instagram: Posters are the oldest medium of advertising and marketing. Instagram is the integrated version of posters regarded as the most effective social media platform for sharing visual contents. It has over 800 million monthly users. You can share your eye pleasing marketing posts and be received by millions. Not a bad way to establish your social media presence.

All the above social media websites have a massive user base, which allows companies to build their online presence effectively.

2) Use User-generated content

As the name suggests, user-generated content is any content created by the user (here by a user it means the follower of your product on social media). Any insightful or appealing content can regulate conversation among users, and more the conversations, the more users can engage with your brand. These conversations are one type of user-generated content only.

Moreover, there are other ways to obtain user-generated content. You can ask your users to share their user experience openly on social media. Content is king in social media, therefore iPhone app developers should give more priority to user-generated content as it promises more user engagement for your application.

3) Avoid auto-marketing tools

You can quickly spread your app marketing message to millions of people using automated marketing tool. But the posts you share will feel machine-generated unless you see how your posts are perceived by your audience. People are interested to connect with real people on social media. If you use automated tools for marketing, your audience might feel like you are spamming your posts which can eventually annoy them. So, it is critical that you maintain a human tone in your posts.

4) Use visuals aids to demo the app

A picture is worth a thousand words, and apparently, videos are worth more. Images are easier to perceive than videos. Posting screenshots of your application can help you attract more audience. You can easily convey new offers and features using engaging images. Videos can offer the user a glimpse of your application. Present the user with an answer as to why they need to use your application (using the video). Prompt your users to comment and review your app as this valuable feedback would help you a great deal for the future versions of your application.

To conclude, social media marketing has become a battleground for different companies as they are always looking to gain an upper hand over their competitors. Keeping up with the competition demands a robust relationship with the audience and this can be achieved through happy and satisfied customers. Know which marketing platforms work best for you and promote your services and products accordingly.


Written by Fahad Al Roomi

Mr. Fahad Al Roomi is the Founder and CEO of Shoretech. Having 9+ years of experience in the IT industry he has acquired great expertise in business development, project coordination and dealing with global clients. Being an IT entrepreneur he has published many articles and blogs on and mobile technologies, mobility solutions, etc.

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When is it time to move my small business to Salesforce Techiexpert.com

When is it time to move my small business to Salesforce

It’s the end of 2017, and every business organization, whether, big, medium or small, has realized the importance of online presence. This realization has created an obvious demand for developers in the market, and of course, better-developed software to cater to their social media marketing needs. Gone are the days of plain advertising when brands used to hire a big name or face to represent them. Now, as people stay online for most part of the day, for everything big and small, marketers have to be smart enough to track their target group, analyses their behavior, understand their wants, and trigger ads that tell those people how much they need the products and services of the brands. This requires a lot of creativity as well. But that’s not all, there’s a huge demand for developed tools and platforms, i.e. software. Here’s what the future for software in 2018 might look like: 1. Importance of Big Data Big Data has been playing a huge role in collecting data regarding the behavioural patterns of people, and they will go bigger in the New Year, along with other related technologies of data management. More players will come into the scene with greater understanding of Big Data and the analytics processes, as well as of platforms that will provide data insight, to meet the demands of companies. 2. Cloud Computing Data will continue to move more towards cloud, and there will also be more and more platforms that will manage and analyse all this data in cloud. Obviously, these will be preferred by the organizations, as they will provide multifaceted solutions. There will be demand for professionals well-versed in could automation to help businesses to migrate to cloud, not just by big, medium and small businesses. 3. Enterprise-Specific Software We have already seen how the software-based services have trended in the past years. From Uber to Tinder, there has been a massive demand for enterprise software, which is basically software that is specifically designed to execute the delivery of products or services by an organization. As consumers will demand more online platforms to get their needs fulfilled, IT processes will undergo huge changes. 4. Mobile Net Performance People spend most of their time on their phones. From small things to big, people go online to find their solutions. To reach them at every step on the way, brand marketers will try to track the users, and push personalized ads. This will also require the consumers to stay online and share their details. Altogether, the entire process will good web connection, and mobile devices to support optimum net performance. 5. Demand for Blockchains 2017 has already seen a rise in the demand for Blockchains, mainly because of the Bitcoin hype, as it allows non-cash exchanges on a large scale. This demand will take a monumental shape, as companies will try to make the best use of the interconnected peer-to-peer gadgets, to help meet the lack of central computers, especially when it comes to the storage of data. It is expected to reach bigger fields. 6. Internet of Things Internet of Things, or IoT, has touched us in every way, as computing devices have been embedded in everyday objects like Fitbit and Smart Watches, to gather, send and analyse data. But, that’s not all, and that will not be all, as everything we use, from cars to cameras will become data-gathering devices, as a part of the ecosystem of IoT. There will be faster. Edge computing, to use micro-data will come to play. 7. Importance of Cyber-Security As IoT will send and receive data at every step of the way, there will be an increased need for cyber-security, with can be both internal, as well as external. When it will come to internal cyber-security, DevOps teams will focus on lifecycle of software. As for the external cyber-security scene, the huge inflow of capital by the venture capitalists will continue. There will also be a demand to learn about this. Altogether, it can be said that the importance of developers in developing software will go higher. Their work will help business organizations more than ever, and touch our lives in more ways than we will understand. Software developments will have a part to play in everything, from Wall Street readings, to the wallpaper we should buy in our home. All in all, it will be an exciting year for developers, as software will have an impact everywhere, much more than we can comprehend.

The Future For Software In 2018