Most of the peoples worried about how to build Brand Awareness To engage followers on Facebook.
Facebook started out as a platform where we could make more friends and get in touch with our old ones. However, over time, the space has expanded into so much more. Social media networks influence our buying decisions. However, over the past few years, we have noticed a downfall in user engagement. Customer insights on Facebook pages have reduced by almost 20%.
As a social media marketer, these stats are very worrying. Your brand has a reputation online that is sustained by how well you retain your followers. Don’t worry though, here are some tips to help you generate more traffic for your content. Adopt these Facebook strategies today and see the difference yourself!
Analyze market metrics
you launch your marketing campaigns on Facebook, you need to be sure
that they have a higher chance of success. Understand your market
base. What do your customers want? What kind of topics are currently
trending in the industry? How severe is the competition? How can you
add value to the customer experience? These are somethings that you
are several analytical tools and platforms that give you valuable
data on how to approach people. Post less, but post smartly. Your
content has a greater chance of getting noticed if you pepper it with
the right keywords, hashtags and post it at the right time.
now has a space reserved exclusively for brands and businesses that
want to promote their services. It allows you to create targeted ads
that focus on a certain section or demographic. So, before you post
your ads, you can determine the gender, class, and location it must
cater to. This enhances your chances of reaching the right customer
post more videos on Facebook as they are in vogue amongst customers
these days. Studies show that Facebook, on average has a 110% more
engagement rate when you post videos. Videos also get shared a lot
easier. Add subtitles, meta tags, text descriptions as well to make
it more accessible.
Go liveTo Build Brand Awareness
Facebook like other social media networks now allows users to go live and share real-time updates with their followers. It is a great strategy for growing brands that want to engage more people. The live videos are usually long interactive sessions where you can read the comments as and when they are being made. It is a great tool for social media influencers to make announcements, give updates or simply talk to their subscribers.
can even post a section or the entire live video session as your
Facebook story. The stories stay on for about 24 hours before they
are automatically deleted. It reduces the clutter on your profile,
reduces data usage and also ensure a wider reach for your brand.
One of the best ways to build brand awareness is try to reach out to more people by replying to comments. Facebook gives their users the option to filter the comments as well. Plus, you can see how many people like, love or hate your posts. It is a great tool for getting accurate and immediate feedback for your content. Replying to comments and personal messages also boosts the confidence of your audience base. They feel free to reach out to you.
Highlight and recycle your top posts and most popular content. This keeps the present audience entertained and any other visitors interested in your profile. Facebook is a lucrative platform for brands, if used the right way. With these methods, we’re sure you will be able to build brand awareness to engage followers On Facebook and will ace the social media game in no time!
With over 13 years experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings - White Label SEO Company. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.