4 Ways to Use UGC Data To Understand Your Customers

4 Ways to Use UGC Data To Understand Your Customers 1

The internet is a powerful tool. It can be useful for learning more about what your customers are saying about your business. By taking the time to study consumer insights, you can gain a wealth of information. This gives you a competitive edge, putting your company a step ahead of the rest.

Using Consumer Insights

Big data firms collect information from various sources, using it to compile reports and feedback from clients. This information can help you to track trends in the market and identify customer satisfaction levels.

Consumer insights can be extracted from product review data, social media sites, blog posts, and even from online feedback or open discussions. Analytical processes work through all of the information that relates to a specific brand or company input and then provides summarised data about how customers feel.

It’s a great way to understand your clients more because you can tweak any issues that need to be fixed using the constructive feedback you receive.

Collect UGC Data From Your Website

It’s not enough to have a website. You need to ensure that the information is up-to-date and relevant. Take the time to plan what you want your company pages to portray. If you have information that you want to share, make sure it’s not voluminous pages of reading. Rather more condensed, factual information helps to inform people without keeping them online for hours.

Every business is different, so a website approach is not a one-size-fits-all approach. You need to consider who your customer is before you put together an online solution. If you are catering to a scientific audience, then it makes sense to showcase statistics and information that speak directly to those people.

Your website should also have all your current contact information so that customers can reach out to you if they feel the need.

Customer Surveys

Another great consumer insights example is to post a survey on your site. Ask questions about your brands and products so that you can find out if any areas need attention.

It’s crucial to remember that the internet is a two-way operation. You can speak to your clients, and then they can post feedback or comments on what you are sharing.

Depending on the amount of information you want to receive, you can create short, closed-question surveys for a quick and quantitative response. Alternatively, if you are looking for more in-depth insight into what clients feel about your brand, you can opt to send out longer, open-ended questionnaires.

Analyze Social Media

Social media platforms are popular among the masses. Most people have a presence on at least one social media site, giving them exposure to live information and content. Use social media sites to engage with customers, sharing the latest information about your company or changes that they can expect to see.

These platforms are also a great way to advertise special offers and promotions that you are running.

Prominent data forms also track people’s likes and dislikes on social sites, creating a better understanding of what kinds of products and services speak to different people. By analyzing customer’s information, you can also track searching patterns and online spending, giving you further insight into their tastes.


The magnitude of information that is available on the internet is infinite. In the same way, you can gather information from both existing customers and potentially new buyers easily by using various methods online.

You don’t need to be a high-tech geek to find your way around, but at times, enlisting professional companies to do the heavy work can go a long way toward optimizing your business.

Written by Jacob Gershoni

Jacob Gershoni is a content strategist at Revuze, an AI-enabled technology analyzing millions of customer reviews to deliver experience-related insights and intelligence for brands.


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