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5 Things to Consider During E-Commerce Website Development

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Are you planning to start your own e-commerce store? Have you been considering to develop a website for it? If yes, then know that developing a website is not an easy task. It involves a number of aspects that you have to consider (be it performance or user experience) before you get on with your development process. Development of an e-commerce website is a complex and extensive process where the major challenge is to develop a website which is not only eye-catching but functions well too. Here, the website developers will have to make an attractive and engaging website that would not only attract users but create a smooth and intuitive website experience for them. Along with this, there are some other aspects that e-commerce Web Development team in Melbourne should consider during their website development process including:

Going “Responsive”

We are living in a digital age where the number of people using mobile devices has been increasing remarkably with each passing day.  If we look at some figures by Statista:

  • By 2019, the number of mobile phone users is expected to cross the 5 billion mark &
  • By 2019, the number of Smartphone users is expected to reach 2.7 billion
  • By 2018, the mobile retail commerce is expected to reach 669 billion U.S. dollars

The figures above make it quite obvious that people are going mobile and the number of people using mobile devices to access websites has also been growing considerably. And e-commerce sites are the most popular sites that people generally browse through their mobile devices. Hence, this makes it very crucial that you make your e-commerce site responsive so that your users can access it no matter what device they are using.

When it comes to the success of your e-commerce site, implementation of the responsive design is a deciding factor. Moreover, regardless of the platform, you have developed your site on; make sure that you develop it by keeping your mobile users into consideration.

Site’s Performance

Poor site performance is one of the major reasons for high abandonment rate. If your site is too slow i.e. if your site’s pages take too long to load (more than 3 seconds) your users will most probably jump onto some other website with better site loading speed. This behavior is more common in mobile users who often multitask and are more likely to switch to other sites if they find any site too slow. So, as a e-commerce website developer what you can do is integrate JS or CSS resource files into single files; use compressed images on the site; use caching. This way you can optimize your site’s performance and avoid losing your valuable customers.

Security is “Crucial”

This is perhaps the most important aspect you should consider adding to  your e-commerce website. As an e-commerce site owner, you must implement SSL in your website so that you can protect your user’s essential data (credit/debit card information, email, address, contact number, etc.) effectively. Moreover, you need security to meet the PCI compliance standards given that you are offering card payment options to your customers. (It’s better if you don’t store your customers’ data on the server as any security breach can cost you your reputation as well as customers).

Adding Search Functionality

Search Functionality is a very important functionality to attract and retain users as it has been reported that 30% of users visit an e-commerce site just to search for their favorite products. Hence, see that you add this functionality to your site so that your users can easily find what they are looking for. Along with this, you should even consider to add the filter search option as it would narrow down the search results of the products searched by the users.

Implementing Guest Checkouts

Companies tend to collect their users’ information by prompting them to sign up before they make any purchase from the site. Yes, as a company this data is very important for you (as it can help in boosting future sales, etc.). However, remember that there are users that either hate or are looking for a quick buy. For them, you can add the feature of guest checkout (where they wouldn’t have to sign up in order to purchase anything from your site) making their experience with your website an enjoyable one. Your loyal or repeat customers will certainly register with your e-commerce site for future purchases still for the one-timers you can design a purchase process where they are allowed to complete a guest checkout and then prompt them to create an account on your site.

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