We’re living in an age when video is everywhere, and there are always new things to learn. It’s not just that video is here to stay — it’s that the way people want to consume it keeps changing. As a result, creating videos has become a lot more complicated.
That might feel overwhelming but never fear — there’s also lots of room for opportunity. As long as you know what you’re up against, you’ll have no trouble adapting your strategy so your brand stands out from the crowd and creates the kind of content that helps you connect with the people who matter most.
For those who haven’t started using this powerful tool, it can be intimidating to get started. But creating social media videos is easier than you think! Here are 5 tips to get you up and running as a video producer:
Video content is a vital part of your marketing strategy. It’s highly engaging, it can be used in a variety of ways, and it’s the key to reaching a wider audience. Social media video trends are leaning towards short content that’s highly relevant and valuable to those who see it.
If you want to reach more people with your video content, you need to create content that people enjoy watching — and that means being smart about what works and what doesn’t. The more often you post videos to social media, the more likely people are to see them. It’s really as simple as that.
You would think that something as captivating as a video would be a surefire way to get the attention of your audience. But if you want to be successful on social media, you have to go beyond just creating videos. You need to create a video that gets seen. And that means following the desires of your audience.
People have short attention spans online, so you need to catch their attention fast. It’s best to keep videos concise so that your audience doesn’t lose interest in the middle of an important point. Keep your social media videos short and sweet — you’re looking at an average of 2 minutes or less, ideally between 30 seconds and one minute long.
There’s so much information available online these days — it can be hard for your videos to compete with all of the noise. To make your content stand out from the crowd, you have to provide something valuable or entertaining that your audience can’t get anywhere else.
Make sure it’s entertaining or informative — preferably both! Your video should be about something that your audience will care about or find entertaining.
If the content isn’t relevant, then it won’t matter how good it is — it just won’t be seen by the right people. It’s important to create content that’s relevant to your business, industry, or niche so that your target audience will find it useful and engage with it.
This approach will also help build trust between your company and potential customers who may not have heard of it.
It’s important to have a clear objective, then craft your video around that goal. Are you trying to promote sales? Increase conversion? Attract new customers? Once you have a goal in mind, you can work backward from there and create a video that will help you achieve it.
The call-to-action should be simple and clear — what do you want the viewer to do after they watch? Do you want them to click a link? Share the video? Subscribe to your channel? Let them know!
The first step is knowing who you want to attract and what they want to see. What kind of content would they be interested in? Is there anything unique about your brand that lends itself well to video?
Once you know that, you can create a video that they’ll appreciate. More than half of all video views occur on mobile devices and tablets, so make sure that you’re designing videos with this in mind by using horizontally-oriented images and videos with the right platform specifications.
You’re not creating a video for yourself; you’re creating it for your audience. That means you need to think about what they want and need from a video, rather than what you want or need from it. If you can do this, then you’ll be well on your way to creating social media videos that grab people’s attention.