In today’s competitive market, you understand that your website is not just your digital presence but a portal to tell your brand’s story, showcase your products and services, and engage with visitors and convert them into investors.
That’s why you need a modern investor relations website developed by a thought leader with a successful track record that carries a team of industry-leading web designers and investor relations (IR) professionals. The right full-service IR tools and solutions provider can develop an IR platform with the following essential characteristics:
1. Excellent Design
You need a world-class website that finds the perfect balance between creativity and functionality because your brand requires the best online representation. A good IR website must offer a superb digital experience with a visually appealing, clean, and intuitive interface that’s user-friendly and understands your target audience.
With the global smartphone penetration rate increasing annually, your IR partner should also optimize your website for mobile phones, tablets, and other devices.
2. Value Proposition
Give your investors a reason to stay on your website by offering easy access to critical information such as your stock symbol, events calendar, investor news, fact sheets, essential reports and insights, webcasts, resources, tool kits, etc.
Additionally, your website must load quickly. According to Google, over 50% of mobile users abandon websites that take over three seconds to load. A fast website will give potential investors another reason to stay.
3. Guaranteed Compliance
Enhance investor confidence by developing a website designed to satisfy guidelines from key regulatory bodies:
- European Union: Your IR website must meet General Data Protection Regulation (GDPR) compliance on data protection and privacy for your investors in Paris, Berlin, Brussels, Stockholm, Copenhagen, and other financial hotspots in the European Union (EU). And if your IR website satisfies GDPR compliance, there’s a fair chance that it may also meet UK data protection law for your clients in London.
- United States: Your IR website must meet the Securities and Exchange Commission (SEC) regulations for your clients in New York, Chicago, Atlanta, San Francisco, and other American cities.
4. Enterprise Security
With cybercriminals launching increasingly sophisticated online attacks, your platform needs industry-leading around-the-clock security that delivers 99.9% uptime and keeps your data secure.
Look for a developer that guarantees a System and Organization Controls 2 (SOC-2) Type 2 certification. The SOC-2 Type 2 audit report is provided after an exhaustive and detailed evaluation and is an attestation to the credibility and security of your website.
5. Fully Integrated Analytics
It would help if you had the right analytics tools to understand who is visiting your website, how long investors stay on your pages, and how visitors consume your brand’s story. With the correct metrics, you can make data-driven decisions to enhance your market reach, generate leads, and retain investors.
6. First-Rate Support
Your platform must have first-rate support 24/7 from your IR tools and solutions provider, especially when traffic volume is high. The right provider understands that technical issues need to be addressed quickly in the busy world of investor relations.
These are six signs of an excellent investment relations website. A fast website with a cutting-edge and intuitive design that’s secure, compliant, and offers you a wealth of information about your market will help you hit your key performance indicators.