Do you remember the times of flipping a coin to decide whether you wanted Chunky Monkey or Half Baked after dinner? Simpler times, indeed. Imagine having to do the same to determine the subject line for your new email marketing campaign. Sounds scary, right?
Thanks to modern technology, you do not need to rely on childhood antics to test out what works best for your business. Instead, you can make data-backed decisions for your advertising, marketing strategy, user experience design and more. Split testing or A/B testing has long been the go-to experiment for marketers for it has myriad benefits.
For example, Entrepreneur reports that better user experience design as made possible by A/B testing can increase a company’s conversion rate up to 400 percent. This is why, not surprisingly, 71% of companies run at least two A/B tests per month.
So, which are the tools that can help you run insightful A/B testing for your websites and emails? Read on to find out.
7 must-try A/B testing tools
Something as small as changing the shape or color of a CTA button can make the biggest of differences in conversion rates for your business. The following A/B testing tools not only help you optimize your websites and emails for conversions, but are also major add-ons for your marketing toolkit.
- Crazy Egg
Crazy Egg offers A/B testing and heat mapping tools, among other features. This website optimization software lets you get to the bottom of things that are working out for your website. Test the variations of every single page of your website using just a few coding snippets from the sources.
However, you can also use Crazy Egg if you have zero coding experience as well. It can send more traffic to the optimal variant among the split URL and A/B tests. It also offers intuitive insights about tracking and reporting conversions. Every business – no matter how big or small – stands to benefit from the variety of features at Crazy Egg.
- Visual Website Optimizer (VWO)
Visual Website Organizer (VWO) has more than 4500 brands under its belt. Their illustrious clientele includes brands like Target, eBay, and Virgin Holidays. This A/B testing platform is perfect for all your business needs. Create A/B tests, split URL tests and multivariate tests using the drag-and-drop visual editor in the VWO suite.
Look up the performance of your tests on a reporting dashboard at VWO. While you are at it, you can also make use of the SmartStats feature. Using Bayesian statistics, this feature gives you more control over the tests and allows you to run more tests with better accuracy in results. VWO is a complete package for all businesses and can help your conversion rates shoot through the roof.
- Oracle Maxymiser
Oracle has been one of the pioneers in digital tools. The conversion optimization software from the leading digital brand offers much more than landing page testing features. This was primarily built as an enterprise-level software with the ability to run multiple tests at the same time. Oracle Maxymiser also lets you create more segmentation parameters for each test. In the end, you are left with more options to amp up user experience all over your website.
Making data-driven decisions even more streamlined, this conversion optimization platform can do even more. Test websites, campaign landing pages and checkout funnels using the predictive insights features. You will also receive guided monitoring of your campaign and smart insights in the form of reports after running A/B tests.
- Optimizely
Brands have blind faith in Optimizely. With 24 Fortune 100 companies as part of their clientele, this digital experimentation software has a lot to offer. The powerful A/B and multi-page experimentation tools allow you to run experiments on a single page at the same time. This lets you test a bigger number of variables for web design.
You can also conduct dynamic testing on websites using Optimizely. Keep your eye out for the various experiment dimensions like geography, cookie usage, advertisement campaigns and more. Optimizely also enables you to target and test various segmentation parameters like campaign, browser history, and device category.
- Freshmarketer
The marketing arm of the business platform Freshworks, this software offers split URL testing and A/B testing. Freshmarketer’s A/B testing tool can help you target, test, and validate your experiment. It also offers Google Analytics integration to track the revenue your experiments bring.
Test multiple versions of the same URL using split URL testing. Transform winning test variations into real web pages. Know all about the effectiveness of web design elements using heatmaps features of this software. From split testing to A/B testing tools, Freshmarketer offers a wide range of tools for new-age marketers.
- AB Tasty
AB Tasty is a conversion rate optimization software that provides A/B testing, data insights, marketing and personalization, and multivariate testing tools. Trusted by brands like Sephora and Ugg, this software can do a lot to increase your conversion rates like never before.
Their visual editor lets you build and run A/B tests, split tests, funnel tests, and multivariate analyses with the experiments tool. From geolocation and URL to weather, you can test any criteria using this software. AB Tasty reports display the tests and confidence levels with real-time updates. Small and medium-sized businesses have the most to benefit from this dynamic software.
- Omniconvert
If you want an extended version of A/B testing tools, then Omniconvert is for you. Choose from the overlay, survey, personalization and segmentation tools on top of A/B testing features using this software. Want to know one of the best things about Omniconvert? It is compatible across all devices – laptops, tablets, and even your Smartphone. What’s more, you can also turn winning variants of A/B tests to control settings for all future tests as well.
Omniconvert offers a dynamic blend of A/B testing and segmentation tools. You can pick from over 40 segmentation parameters like visitor behavior, traffic source, geolocation and product features, to name a few. Engage and convert like never before using this brilliant conversion optimization software.
- Bonus: Hotjar
Real-time visual records have never been analyzed better. Hotjar brings you the live heatmaps of visitor’s actions on your website. A/B testing goes to a whole new plane with real-time visitor updates. See which areas of your website work the best and which needs alteration. Track each visitor’s journey with a unique heatmap. You can also merge them all using segmentation features on this website optimization software.
Parting words
A/B testing helps you with collecting information about your design and copywriting choices. A continuous process, this enables you to keep track of what’s working and what needs to be tweaked a bit for better results. Proper A/B testing has the potential to open the doors to quite a few possibilities for your business. In addition to gauging what works best for your websites or emails, you will understand what convinces your target audience to make positive purchasing decisions. Try your hand at the 8 tools discussed in this post to turn the tables around for your business. Good luck with those A/B testing procedures!
