7 Link Building Tactics That Really Work for Small Businesses

By Mansi Rana
6 Min Read
7 Link Building Tactics That Really Work for Small Businesses 1

You should ensure that if you are looking for some tactics that will help with building links for your small business that you are doing the required research. There are plenty of tips that will help you, including making sure that you are writing guest blogs and commenting forums. Here are a few more of the top ways that you can build links easily while ensuring that they are the highest quality ones possible.


If you are looking for a local SEO company that will help you to be more visible to the local clientele, then you might want to consider sponsoring a local non-profit or charity organization. This is one of the best ways that you can build links because as a sponsor they would be required to put your website link on their own website. This means that the viewers that are going to the sites for the charity organization or the non-profit will see the link or advertisement and can click it and go to your site. You might not think about it, but this is a top method to get some more links built easily.

Connect with Bloggers for Guest Posts

Another thing that you need to think about when it comes to getting the links that you need to be built is working with bloggers. If you are writing content, then you would want to make sure that you are posting regularly and that you are getting some guest bloggers to come in. You should also think about writing a post for another blog in the same industry so that you can both get some links. Writing guest posts and having them written for your site is one of the most popular methods, so why not go ahead and find someone who is willing to work with you?

Blogger Reviews

Also, if you are working with the bloggers you can ask them to make sure that they are writing about your business. This means that they would be giving you an honest review about the services or products that you are offering them. You would want to find the blogger that has a huge community and following that would require the services that you offer. Make sure that they are going to write only good information and that they let their customers know if they purchased the services themselves or if they were given them to review.

Use Testimonials

If you are using various software or other types of technology in your business, then one of the best things that you can do is write testimonials. Check out their site and write your review of the products there and include the link to your website. This will allow others who are looking at the same software to simply click the link to your website and be directed there. The software company should ideally give you a link back to your site on the review since this is standard practice.

Promotion of Content

If you are already writing plenty of blogs for your own website, then you might want to consider checking out the various platforms that allow you to syndicate what you have written. This is going to be a good way to get a better rank with your content since because of the size of the pages they are going to get a higher ranking than you might. You can easily make sure that you are reaching the people of the industry and those who constantly read these sites. Another good way that you can promote your content is by sharing it on social media sites like Slideshare and Quora.

Commenting Forums

There are a huge array of forums for all of the industries on the internet these days and there are always people coming here and looking for the answers to their questions. Think about checking these out so that you can comment and answer the questions that you are an expert on. Once you have commented ensure that you have a signature that would give your website link or add it at the bottom of the comment. If they like the answer that you have given they are more likely to check out your site.

Go ahead and ensure that no matter what size business you are, including a start-up that you are getting the links that you need. There are plenty of ways that you can do this, such as commenting in various forums or even working with bloggers to get reviews. Also, you can write and post guest blogs or even write some testimonials regarding the software and other tools that you are using. You want to make sure that you are getting links from the highest quality sources, so make sure that you are finding those for your business.

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With over 13 years experience as a leader in digital marketing, Mansi Rana is Managing Director of EZ Rankings - White Label SEO Company. Passionate about all things data; providing actionable business intelligence in digital, future tech; and venture bubbles categories for everyone, everywhere.