Instagram started its journey as a social platform for sharing photos. But it has come a long way, with millions of active users and a large number of influencers today. As a result, businesses and brands visualize it as a goldmine of opportunities. You can use it for connecting with the audience and extending your reach beyond imagination. If you have the right plan, you can even utilize it as a branding tool for your business.
This is, however, easier said than done. You need to come up
with the right kind of content and posts to keep the audience engaged. The idea
is to use ones that are relevant to the current followers and have the
potential of bringing new ones. If you are not sure about the right way to do
it, we can help. Here are some powerful Instagram marketing tips that you can
use to get the best results.
Have well-defined goals
to start with
Even before you come up with a strategy, have clear and
well-defined goals. Specifically speaking, you should know why you want to
invest in building a presence on Instagram. Is it with the objective of generation of leads for your business?
Or would you be more interested in building a community? Are you keen on using
this platform for creating brand awareness? Your goal should be clear because
it will determine the direction of your strategy.
It will also decide the type of content you need to post on
the platform. For example, product posts will be ideal if you are focused on
social selling. You need to create ones that showcase the products and
encourage the followers to check them out. Similarly, you can ask for consumer
feedback on products and hold contests if you aim to build a community. Yet
another approach is to regularly connect and interact with followers if you
want to build relationships and create brand awareness.
Switch to a Business
The next critical step to start with Instagram marketing is
by having a business profile that defines your brand. This is easy as you have
the option of switching the current profile to a business account. Click on
“Switch to Business Profile” in the account settings and you are good to go. A
business profile gives you several advantages. Once you have it, you can create
and publish Instagram ads easily, without having to use Facebook’s advertising
Also, followers can connect with you by simply clicking on
your contact button. A business profile provides access to Insights, the
powerful analytics tools offered by the platform. You can use them to see the
stats about the reach and impressions of the posts. These can be of help for
tracing metrics and understanding the audience.
Optimize the profile
Just having a business profile is half the work done. You
also need to optimize it for boosting engagement with the followers. Work on
creative elements such as your bio and hashtags. A brand bio is important
because it defines you and creates the first impression on the followers. You
need to craft a compelling one that highlights your offerings and motivates the
followers to stay engaged.
The purpose of having a hashtag is to get the followers to
tag your brand. They play a key role in engagement as they act as CTAs to
encourage customer stories and photos. Besides your bio and hashtags, you also
need to have a great profile picture for your brand. Make sure that it is a
high-resolution image with a creative that catches the eye.
Create amazing content
that your customers will love
Once you have the basics covered, everything boils down to
content. It is actually the element that drives engagement and action from the
followers. As a rule of thumb, follow the followers and understand what they
expect to read. Replicate the same in your posts, whether they are images,
videos or Instagram stories. Knowing your audience is as good as winning the
game and it can be surprisingly easy.
Kevin Buckley from Falcon
Digital Marketing explains that most Instagram users are
between the ages of 18 and 34, meaning that you should be using Instagram
advertising if your target market falls in that age gap. So you already have a
head start as you know the demographics of your audience. You can come up with
a creative mix of eye-popping imagery, people-centric photos, engaging videos
and interesting Instagram stories for them. Just play around with memes and
image macros and you get a mix that your audience would love!
Be regular to be
Having engaging content posts to share on Instagram will not
be enough. You also have to do it consistently to be visible to your followers.
Unless you are regular with your schedule, your brand may get lost among the
host of competitors out there. At the same time, random posts without a
strategy will also not get you desired results.
Start by planning the right timing and frequency for your
posts because these factors can impact the engagement rates. Brands usually
post on a daily basis. Pay attention to the quality of posts because it is as
important as numbers. Every post needs to have a unique caption to make it more
engaging and discoverable. Ideally, a caption should have hashtags and a Call
Partner with influencers
Content does play a major role in enhancing your reach across Instagram but you cannot solely depend on it. Partnering with influencers can skyrocket the results of your campaign. This is because these industry leaders have a massive following which you cannot connect with on your own. Another advantage of influencer collaboration is that it gets you credibility for your brand. People tend to trust these authoritative figures when they make purchase decisions.
Though influencer collaboration gets you amazing results, it
is not as simple as it sounds. You have to look for the right industry
influencer to start with. The idea is to onboard one whose following coincides
with your target audience. Besides relevance, you also need to prioritize the
authenticity of the influencer. There are plenty of fake ones out there and
partnering with them can do more harm than good.
Promote for the long
Instagram marketing is much beyond posting regularly and
connecting with your followers. You need to take a long term approach by
integrating it within your overall marketing plan. The idea is to focus on
holistic growth and evolution rather than just social selling and greater
reach. Feature your Instagram on the business website with social buttons and
feed so that visitors know that you are present on this channel.
Another smart idea is to promote your Instagram via email.
You can do this as a direct announcement or by including your branded hashtag
in the email signature. Being consistent is another factor that contributes to
your brand’s growth across this channel. Stay connected with the followers and
respond to them. The more you interact with them, the better and more lasting
will be your relationships. Another critical aspect of a long term strategy is
to keep a close eye on analytics. Follow them up and tweak your strategies to
cover the weak areas.
These tips and practices can go a long way in making your
Instagram marketing strategy successful. There are several free Instagram tools
that you can use to empower your strategy. Above all, show the followers how
much they matter to you because your ultimate aim is to build lasting
relationships with them.