It can be seen that the shortening of video forms does not take place only on YouTube. It is enough to look at the reports from events or even videos from the holidays. Let’s look at videos from weddings, for example. One would like to assemble such material according to modern standards. Today’s wedding videos are very fast and dynamic, and in addition, the producers always create a few minutes long music video that is full of energy. It is this short form that is intended for sharing the video with friends, while only the bride and groom have access to the entire material.
A similar trend can also be seen in reports from events, as well as in completely amateur holiday materials. So how do you add a video to YouTube to get the most out of it? A few elements are similar and we will start with these.
1. Video Title
When choosing keywords for our videos, we must take into account some specificity of the content on the website. YouTube is rich in video materials in the form of guides, manuals or mini-courses. Not without a reason, because this is what we like to watch. When searching for keywords on the basis of which we could build the title of our video, we need to look towards the long tail of the keywords. Once we have a list of potential keywords, it is worth entering these terms in the YouTube search engine and checking what videos appear in the response.
2. Description of the Video
It does not hurt to prepare a description that includes the keywords you want to bet on. We should also remember that the description of the film fulfills several roles. The first sentence of the description is particularly important, because it is usually the most visible. It appears below the thumbnail on the list of movies suggested to the user to watch. It would be worth encouraging to view the material. If, on the other hand, we want to direct users to our website, we can put a link here. YouTubers in their descriptions of videos often refer to their other channels. This practice increases the viewership of the channel, which translates into higher percentage of time a user spent viewing the videos.
3. Video Length
The duration of your video is important in view of the watch time factor. Watch time shows us the percentage of our video the audience watched. The longer videos are, the theoretically more time the audience will spend watching them. Nevertheless, it turns out that the longer length may not be needed.
If it is the case, cutting out unnecessary fragments, shortening too long videos and combining several recordings into a whole would be what we most often do with video editing.
MiniTool MovieMaker is a convenient, lossless tool for cutting and joining video files. The program works like a video cutter. It allows you to easily trim videos – we can precisely select the cutting area and quickly remove the selected area frame by frame. It also allows you to combine multiple videos. With it, how to cut a video will never be a problem.
We can also quickly split a large video file into smaller clips and remove unwanted parts of the video while keeping the original quality of the video. By using this program, you can extract MP3 from a video file. MiniTool MovieMaker supports video files in MP4, AVI, MKV, WMV, MPEG, MOV and other formats. It also supports speeding up video, slowing down video, or reversing video.
4. Create Playlists
After adding your first videos, be sure to combine them into themed playlists. Each of them may have its own name and short description. Try to make your video thumbnails appealing to the user and consistent with each other. Choose their one specific style. The captions on the thumbnails should be legible for both desktop users and mobile devices.
What else should you pay attention to? You must remember that the YouTube algorithm is not indifferent to the exact same data that you pay attention to the most. This is, of course, the number of subscriptions, the number of channel views, or the regularity of adding content.
If you do not want to commission the creation of subtitles, you can, for example, use the free subtitle edit program, which is very easy to use. If you add the same video to YouTube and Facebook, you can use such a tool to create a file that you can use on both sites.
If you prepare subtitles for your movie in a language other than the one you speak in the videos, you have a better chance of reaching a completely new audience, as well as retain those who cannot hear you.
6. End Screens
YouTube end screens are a function that allows us to send the audience to the next videos. As the name suggests, we add end screens to the last few seconds of the video. It extend the watch time of our channel.
7. Quality is the King
Still remember that the quality of your video is the most important and decisive ranking factor for your videos. Even the best optimized video will bring you no profit if it is uninteresting, secondary or lacking the most important information from the audience’s point of view.
Perhaps the most common scenario for using video editors is cutting the video into parts. Video sequences can be divided into fragments as programs for the simplest video editing, as well as complex software solutions. If for some reason you cannot make the most use out of hardware to record raw materials, you can cut/edit the video with one of the services available on the network, such as the mentioned MiniTool MovieMaker software.
Dry optimization is not enough if you don’t have a good idea for your channel and the videos you add to it. Think about how you can help the audience. What’s your channel’s theme going to be? How will you communicate with the audience? And if you already have your own website, combine YouTube videos with your business so that both of these aspects support each other.
Article contributed by Peter from MiniTool Solution Ltd.