Himanshu Gupta
Today, the way to do a business has become quite dynamic and the concept of taking your business to your potential customers has picked up. For that purpose, businessmen have been trying to utilize all that is being offered to them by the latest technology, especially this boon called the internet.
The social media platforms present on the internet, such as Facebook and Twitter provide ready made platforms for businesses to take their products or services directly to their customers, and promote them in such a way which was never thought of. But just knowing that these platforms exist isn’t enough. You need to use them to your advantage, and for exactly that, below we have compiled for you some of the best tips which you can follow to make your business a success via the social media-
- Be Committed
Most businesses are really pumped about the beginning part, where they make a page/handle of their business, but afterwards, due to the lack of initial response and a dearth of ideas about what to post, they give up quickly. That isn’t how social media is to be done. When you have thought of promoting yourself via social media, keep in mind that it will take some time for you to get popular there. Research says it might take 8 months to an year, so don’t give up easily. Commit to the cause.
- Be Yourself
It is social media, not some after sales services which you are running on the social media. While businesses do provide after sales services from social media, in general you have to be yourself. That is the way to let your potential customers know that it is not some machine they’re interacting with but another human, who understands them way better than any machine. Engagements of such kind on social media can be a big USP of your business.
- Engage More, Promote Less
Engagements on any social media platform is the key to the success of your business. By default, one thing is for sure, that direct promotional content isn’t interesting, and if you keep on just being about promotions, you’ll be unfollowed and you’ll die down on social media. Instead, build yourself around your potential customers. Be engaging, post things which make them react and comment so that they never miss any update from you.
- Be Active Only on Certain Networks
You must have heard the famous English proverb- “Jack of all trades, master of none.”
Well, this point is exactly in line with the proverb. What we mean by this is that for your business, only some platforms have any relevance in terms of promotion and community building. But if you choose to be active on a lot of social media platforms, you won’t be able to concentrate on any one of them, and it will take away a lot of your time and effort without giving anything in return.
- Boost Your Posts to Targeted Audience
Firstly, you need to find the targeted audience for your business. Every business have one. For example, a video game is relevant within a specific age group. When boosting posts on Instagram you can make use of a platform which provides automatic instagram likes.
After that, what you can do is instead of wasting resources on experimenting, you can try and advertise your content on various social media platforms. That way, your content will reach a lot of people without you having to spend much time on it. Fret not, marketing on social media is way cheaper than on TV, radio or newspapers.
- Video Marketing
Many major researches in digital marketing have shown that a video is a much better way of promoting and engaging than a photo or a text post. People love interesting videos, and they are not shy in sharing them. On Facebook, even if you have as much as 800 likes on your page, an interesting video by you can get over 2000 views. That is quite some reach, isn’t?
- Provide Value with your Content
This might be the best tip which you can follow to make your social media game successful. If your content is bland and has nothing special, even if it is engaging, people won’t engage on the pretext of uninteresting content. Instead, try and find out what people like, experiment with your content, and make people like you even more!
Conclusion
For being successful with social media, don’t forget to leave your website out of consideration. If people find you worthy, they would want to engage with you more personally, which is only possible with a full fledged website, from where they can avail your services. Also, do not forget to put up the relevant social media buttons on your website so that when people reach your website via Google, they can also be connected with you on different social media platforms.
