Srikanth
Technology today is entirely modifying the way we reach out to our customers. Needless to say, the marketing sector is most impacted by technology. Technology is not only forcing the marketing sector to change but is also bringing in new avenues of marketing altogether. If you’re a business owner, it is necessary for you to keep track of these changes when it comes to marketing.
Today, we will help you out with the same. We will highlight 7 ways Tech Will change marketing in 2019.
1. Interactive Advertising
Advertising and marketing campaigns are becoming more and more interactive. The businesses that were using the traditional form of advertising saw the rate of return degrading. Hence; more and more companies are now moving towards interactive forms of advertising like video walls.
The video wall is an entirely new concept when it comes to marketing. With the help of video walls, you can directly interact with the customers using touch and also monitor and modify the content in real time. Moreover, since you can display HD quality content, it is easy to gain the eyeballs. That is why; video walls are surely taking the marketing world by storm. Some of the advantages of video walls include:
- Video walls have very low maintenance costs.
- You get complete control with the help of a computer.
- Video walls are highly scalable.
- Video walls require very little setup time.
As you can see, the interactive advertising mediums like video walls can help you stand out. It is one of the main reasons why multinational companies are using these in their marketing campaigns. The technology behind them is making them more accessible and affordable. It will surely increase its market share in the advertising industry in 2019.
2. Real-time statistics
Technology provides access to real-time data. As a result, many big corporations and marketing agencies use this data to modify their campaigns. Profitable campaigns have a large life span.
Most of the organizations using real-time statistics gain more value from their marketing campaigns. Due to this very reason, businesses can get more customers and expand their bottom line. If you are a business owner, it is time to use this benefit of technology to your advantage.
3. Use of Big Data
Big data is one of the most useful ways to create a profitable marketing campaign. Marketers are increasingly combining big data with their marketing campaigns to generate more profits. The ways in which big data is being in integrated with the marketing sector include:
- With the help of big data, companies can conduct predictability analysis, which helps them with future demand predictions.
- Big data also provides the companies vital statistics that can help them tap into unexplored marketing angles.
- Big data allows companies to use subtle marketing techniques to convert customers.
- Big data also helps to create a marketing campaign that appeals to the emotional side of consumers.
If you have been in the marketing industry, you will realize that these advantages are no small feat. With the help of these advantages, you can multiply your profits when it comes to marketing campaigns. That is why; you can no longer ignore the use of big data when creating a marketing campaign these days.
4. Influencer Marketing
Due to the innovation of technology, we are spending more and more time online these days. That is why; corporations big and small are trying to tap into this pastime of consumers to generate new business for them. However, it is not easy to interact with consumers online. While paid advertisements are available, but the click-through rate is on the lower side.
One way in which companies can tap into this audience is with the help of influencers. Influencers are people having a huge following online. Due to their huge following, their community and other social media users trust them. That is why; companies are collaborating with influencers to market their products.
The conversion rate in influencer marketing is on the higher side as long as you can target the right audience. Also, the cost of influencer marketing is lower than a nationwide marketing campaign. The advantages which influencer marketing offers are:
- Influencer marketing is not pushy.
- Influencer marketing increases your brand value.
- By indulging in influencer marketing, you can target the right niche.
- Influencer marketing also increases your visibility and helps you with search engine rankings.
As you can see, the benefits of influencer marketing are plenty. Due to this very reason, companies are spending more and more on this marketing technique to grow their customer base.
5. AI technology
AI stands for Artificial Intelligence. With advancements in technology, artificial intelligence is progressing at a rapid pace. Many companies are now using AI technology in their marketing efforts. There are multiple ways to do so.
- Sales forecasting
With the help of predictive models, more and more companies are using AI technology for sales forecasting. It helps them meet impulses in demands.
- Understanding the customers
AI technology is also being used to understand the needs of customers. The companies are then modifying their products to meet the demand of the customers. As a result, customer satisfaction is increasing at a rapid pace.
- Creating consumer profiles
AI technology is helping businesses create consumer profiles. With the help of marketing campaigns and conversion funnels, companies can gain more information about the consumers than ever. After that, the AI module profiles the consumers into different categories. Companies can then launch products according to these consumer profiles to have a higher conversion rate.
These are a few ways in which AI technology is changing the way we market products and services.
6. Increasing thrust on Digital marketing
Technology is enabling businesses to tap into the online audience directly. These days, with the help of apps, social media platforms, and websites, you can directly propel your customer to get in touch with you. It means that the conversion rate and turnaround time is on the lower side. That is why; corporations are putting in more and more thrust on Digital marketing.
With the help of re-targeting, which has only been possible in the last few years due to the advancement in technology, the conversion rate has gone through the roof. Companies can now easily target consumers that have visited their website once. As a result, they can gain a high conversion rate and reduce abandoned sales.
7. Harvesting Social media
Social media is growing year on year. These days, many people do not even visit social media websites. They have it on their smartphone in the form of apps and use it all the time. Since users are present on many different social media channels, it is becoming easier for marketers to target them. So; businesses are leaving no stone unturned to create a proper social media following.
Companies are utilizing paid promotion, contests as well as giveaways to create a proper community on social media. Due to the advancement of smartphones and mobile apps, companies are now harvesting social media more than ever to tap into the large online customer base. In the year 2019, this trend is sure to gain more impetus.
So, if you’re trying to find ways in which tech can impact the world of marketing in 2019, these are the seven ways in which that would happen. As a business owner, it is time to incorporate these changing trends. Once you do so, it becomes easy for you to run profitable marketing campaigns and outwit your competition.
