Congratulations! If you’re reading this blog, then you most definitely have created your website.
It could be a personal blog or a business website, but the essence is the same: driving traffic and building authority in your chosen niche.
Whether you’re a small business owner or a large corporation, your website is a powerful tool to generate conversions. But just as with almost everything else, a website that’s up to date has better chances of attracting users and converting them to customers.
This blog post explores some fundamental ways to keep your website up to date and up to speed.
1.Give your website a new look
If you created your website years ago,chances are that it needs a new design. Notably, website design changes with time, just as with other pieces of innovative technology. Users wouldn’t like going through a bland, old-looking website, which leads to them bouncing off as soon as they drop in.
If you notice your bounce rate is high, that could be the reason. It would help if you added some colors, images, animations, or videos that are both relevant and engaging to your target audience.
While updating your website’s aesthetics, always keep your target audience in mind because a design they can relate with is more likely to attract them.
2.Make it mobile-friendly
According to Statista, mobile devices currently account for over half of the total website traffic worldwide.
Furthermore, Google ranks mobile-friendly web pages first before those ones that are desktop-based. What this means is if your website isn’t mobile-friendly, you would be losing visitors and revenue.
It’s therefore essential you update your website to become more easily navigable on mobile devices as this is crucial to create an optimal user experience.
3.Conduct website maintenance
Most bloggers and website owners get so busy uploading content that they forget to maintain their websites. WordPress, Wix, and other website building platforms are all software, and they require maintenance to keep your site functioning optimally.
Understandably, you might be occupied with the less techie aspects of your business, so it’s advisable to contact a website maintenance professional to handle it for you. You can click here to get in touch with one. The maintenance service will typically cover plugin updates, routine cleanup of your site, updating your security protocols, or consultancy on how to keep your website running smoothly.
4.Update your website content periodically
An outstanding copywriter may have written you perfect website content. Great! But if that was years ago, some information may have become outdated. Besides, Google’s algorithm tends to rank recently updated content higher than older ones. That’s why outdated websites don’t come up in search. So if you’re looking for a higher Google ranking, you need to update your website content frequently.
The importance of keeping your website up to date can never be overemphasized. By carrying out updates and maintenance, you keep your website secure and up to speed, increase Google ranking, attract and engage your audience, and rake in more revenue.