Udit Agarwal
In the year 2014, some of the business leaders talked about digital transformation. Now, the concept is practically inescapable in various forms of business, IT and management consulting circles, vague though it may be. But in Accenture’s estimation, which is one of the largest IT company on the globe, says that the heart of digital transformation is not technology, but more over customer experience. Digital transformation which is the latest technology across the globe “starts with prioritizing a superior and relevant customer experience and aligning the organization, processes and technology to power it,” reads an excerpt from a Accenture report
The Accenture-Google announcement represents a step forward in the relation between the two companies’. “We’ve had a long-standing relationship with Google Cloud. And from the previous two years, we have created a Google Cloud Center of Excellence, where we built a co-innovation center with senior Google Cloud architects,” McKillips said. That Cloud Center of Excellence will now become part of AGBG.
Accenture now has roughly 1,000 practitioners which is being trained on Google Cloud. It is committed to more than doubling that number by the end of the fiscal year 2019.
The largest pool of Accenture client is from the 1000 Fortune companies are discovering via the initiative of IoT and other digital programs that data is their most valuable asset as of now. Such data provides fodder for significant operational efficiency gains, with the help of new business models and so forth. But many enterprise firms can spend significantly more time in preparing data which is going to be used for analytics than they do on analyzing it. The fact that data volumes are steadily increasing which will increase the chances of heightens the challenge.
The combined firepower of the two companies will be good news for enterprise companies that can afford it in a good way. The relationship between the Accenture and Google is going to be welcome, for instance, to retail giants looking for new ways to compete against the largest ecommerce platform Amazon as it expands themselves more into the latest technologies of AI and IoT.
For maintaining the good relation on the Accenture-Google partnership, McKillips cites the combination of Google marketing analytics tools and Accenture’s expertise in specific verticals such as retail. “We do a lot of work with Kurt Salmon, which is an Accenture company that’s a high-end retail strategist,” he said. “We can marry that to our Accenture Interactive practice and our Applied Intelligence business to go create those experiences on top of the Google stack.”
