Friday, May 27, 2022
Techiexpert.com
No Result
View All Result
  • Login
  • Register
Exclusive Videos
  • Tech news
  • Startup news
  • Artificial Intelligence
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • Machine Learning
  • Blockchain
  • Social Media
  • Tech news
  • Startup news
  • Artificial Intelligence
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • Machine Learning
  • Blockchain
  • Social Media
No Result
View All Result
TechiExpert
No Result
View All Result

Adobe releases analytics tools for conversational AI

Srikanth by Srikanth
November 15, 2020
in Data Analytics
Reading Time: 2 mins read
Adobe releases analytics tools for conversational AI
12
SHARES
162
VIEWS
Share on FacebookShare on Twitter

Analytics tools help surface data to help you understand what is happening and why. While it is trivial to produce a spreadsheet comparing feature-after-feature between analytics tools, the bulk of your effort should be in assessing the Analytics Maturity of your organization and determining if you’ll be able to get a return on this investment to produce more revenue for your organization.

It easily integrates data from a wide array of sources for true customer analytics. With Adobe Analytics, you can turn the mountains of information you already have into actionable customer intelligence, so you can improve marketing initiatives, create targeted campaign offers, and identify new revenue opportunities.Adobe releases analytics tools for conversational AI

Adobe says it can consume data from Alexa, Siri, Google Assistant, Cortana and Bixby (lol one day). The company captures both user intent and contextual data — context that can be put to use by brands when targeting customers across other channels like social and email.

This means Adobe can track the actions users most often take with their conversational AI of choice and the things they regularly interact with.

Features of big data analytics

  • Comprehensive data ingestion
  • Integrate datasets from disparate online and offline sources to get a high-definition view of your customers.
  • Data pattern discovery
  • Intelligently identify hidden behaviors and recognize patterns in big data using customer analytics and data science technologies within the data workbench.
  • On-demand data curation
  • Assemble insights into easy-to-understand dashboards and visualizations that can be used by stakeholders to make better business decisions.
  • Automated syndication
  • Instantly deliver key insights to downstream systems to take action and improve marketing optimization.

The Adobe Analytics Standard version lacks sophisticated attribution modeling support. There is an option to pay more for the Premium version or the Attribution feature which is quite robust via Adobe Data Workbench (static models, dynamic models, and more). The Adobe Analytics Standard version will provide a Marketing Channel report that gives you insight into first-click and last-click channels.

Adobe has been paying a lot of attention to the market potential for conversational AI embedded in speaker hardware. The company released metrics today that painted the Amazon Echo Dot as the market leader in the growing space.

Verdict

Regardless of what happens to this market, Adobe has a reasonable competitive edge with the relationships it already has with brands. And unlike tools built by companies with skin in the game like Amazon, Adobe is a relatively market-agnostic player.

Share4Tweet3Share1Pin2

Related Posts

Review on google data analytics certificate program
Data Analytics

Review on Google Data Analytics Professional Certificate

How to Successfully do a Data Quality Assessment?
Data Analytics

How to Successfully do a Data Quality Assessment

How can Analytics impact everyday life
Data Analytics

How can Analytics impact everyday life?

How Analytics infusion helps in data-driven operations
Data Analytics

How Analytics infusion helps in data driven operations

Data Privacy
Data Analytics

How to initiate data privacy reforms for the safety of an individual?

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Most Read

  • What is windows modules installer ? How to Enable/Disable

    What is windows modules installer ? How to Enable/Disable

    1008 shares
    Share 403 Tweet 252
  • Link Building for SEO: A Brief Beginners’ Guide

    23 shares
    Share 9 Tweet 6
  • Visionary Entrepreneur and Investor Leonid Radvinsky Champions Open Source Tech

    193 shares
    Share 77 Tweet 48
  • How to make a chatbot using HTML

    157 shares
    Share 62 Tweet 39
  • How to Track Someone’s iPhone by Phone Number?

    70 shares
    Share 28 Tweet 18
  • Google Analytics real time changes to “last 5 minutes”

    15 shares
    Share 6 Tweet 4

Recent Stories

Why Is Terra Luna dropping?

Why Is Terra Luna dropping?
Share5Tweet3Share1Pin1

How to Find Your Dream Job: Interview Techniques and Resume Writing

How to Find Your Dream Job: Interview Techniques and Resume Writing
Share4Tweet3Share1Pin1

YouTube vs Instagram: Fashion’s Video Face-Off

YouTube vs Instagram: Fashion’s Video Face-Off
Share4Tweet3Share1Pin1

Need for Digital Accessibility for businesses

Need for Digital Accessibility for businesses
Share4Tweet3Share1Pin2
  • Terms of use
  • Privacy Policy
  • About Us
  • Contact us
  • Write For Us
  • Cookie Policy

© 2022 All Rights Reserved

No Result
View All Result
  • Tech news
  • Startup news
  • Artificial Intelligence
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • Machine Learning
  • Blockchain
  • Social Media

© 2022 All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
Cookie Law Notice
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT