Augmented analytics is the use of enabling technologies such as machine learning and AI to assist with data preparation, insight generation and insight explanation to augment how people explore and analyze data in analytics and BI platforms.
With the power of augmented analytics, we can now tell a data story about a business and its customer. This is done by combining data with visuals to make it as easy as possible to understand.
In the modern world, the ability to tell a compelling data story is vital for any company that wants to succeed. With augmented analytics, anyone can be a data storyteller because you don’t need any coding skills. All you need is a little bit of creativity and an understanding of how your customers use technology.