AI Chatbots and Cross Channel Marketing Top 2 Areas for India

ValueFirst Digitial Media Pvt Ltd, which is one of the largest B2B enterprise communication platform and services company has launched its annual digital marketing research report 2019 with the titled as ‘Digitial Dexterity.’

With this, the 9th annual state of the online marketing in India study, DMAasia which is a leading industry association and Octane research has collaborated the entire result in active participation of the 350+ leading brands from a host of domains like the Telecommunication, BFSI, IT, Services and eCommerce.

The report also covers the themes like the overview of the digital marketing investment, channel wise Return On Investment analysis and outlook towards the next generation marketing technologies like the Big Data, Bots and Cross Channel, etc along with some of the challenges of a modern day to day marketer. This one kind of collaboration just within the Indian marketing ecosystem is a sincere effort in providing the marketers with the latest digital marketing trends, valuable baseline data and deep insights for their annual planning in the field of web marketing.

Some of the key highlights are:

• Artificial Intelligence chatbots and cross channel marketing are votes as one of the top 2 most promising marketing technologies for the Indian market in 2019.
• Content marketing is the no one investment area for the India market in 2019, and local language initiatives are for the top 3 areas of investment.
• Email marketing even continues to be an effective channel for driving the maximum ROI among all the marketing channels on the digital.

Vish Bajaj, CEO, ValueFirst, commented on this industry research initiative “Consumer attention continues to be fragmented over a myriad of digital channels and this is proving to be a challenge and an opportunity for India marketers. New technology is helping marketing step up its game and be dextrous to meet the demands of the 24×7 online consumer be it chatbots or cross-marketing automation with necessary personalization at scale. This report has rich marketing insights from successful marketers in a single easy reference format. I sincerely hope marketers can leverage this one of a kind India specific report to convert opportunities into digital dividends in 2019.”