AI E-Commerce Innovator Daydream Raises $50M in Funding Round

By Sunil Sonkar
2 Min Read
AI E-Commerce Innovator Daydream Raises $50M in Funding Round

Daydream is the newest name in the generative AI space and it is making waves. It is an innovative startup and has just secured successfully $50 million in a funding round. The new investment is believed to revolutionize the online shopping experience by using advanced machine learning technology. It is set to launch this fall and learned to simplify product searching process easy.


Julie Bornstein has co-founded Daydream. She is an e-commerce veteran having a proven track record. Her previous notable ventures include The Yes and Pinterest. Daydream is positioned as a fashion search and discovery platform. It is very different from Google’s AI shopping tool as it mainly focuses on a curated selection from 2,000 brands. The approach aims to offer users a more streamlined and relevant shopping experience. It eliminates the noise and overwhelm which are often associated with online shopping.

The funding round was co-led by Forerunner Ventures and Index Ventures. The other prominent investors included Google Ventures and True Ventures. The team behind Daydream is highly experienced in their career. They are former executives from tech giants such as Microsoft, Google, Amazon and Farfetch. Hence, they are bringing with them a wealth of experience and expertise to the table.

The entry of Daydream in the market reflects a broader trend in the e-commerce landscape. Its technology will leverage and enhance customer experience. Similar experiments are being worked upon in the industry by other tech giants too. Michael Kors recently introduced AI-powered chatbot to assist shoppers with sizing and styling. Similarly, Meta’s new smart glasses feature a personal shopper to provide product recommendations. Apple’s Vision Pro headset integrates VR, AR and AI to create a more immersive shopping environment.

AI is currently in its nascent stage. However, it holds holds significant potential in e-commerce. Daydream aims to make online shopping easier, enjoyable as well as personalized.

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