AI is revolutionizing the modeling industry and at the forefront of this transformation is Aitana Lopez, Spain’s first AI-created model, brought to life by the innovative minds at The Clueless. So realistic is Aitana that even a well-known Latin American actor once attempted to ask her out, oblivious to her entirely artificial nature.
The genesis of Aitana arose during a challenging period for The Clueless when they were grappling with a lack of clients, often due to issues with real influencers or models. So, they decided to do something about it and made their own virtual influencer. Aitana, the result of this visionary initiative, is presented as a 25-year-old fitness enthusiast hailing from Barcelona. Sporting pink hair and characterized as ‘exuberant’ and ‘complex,’ she is meticulously designed to capture attention.
Managed by a dedicated team, Aitana’s daily activities and Instagram uploads, followed by an ever-growing audience of over 121,000 people, are orchestrated. Using Photoshop, design experts seamlessly integrate Aitana into various locations, while AI algorithms generate her lifelike photos.
Aitana’s success transcends mere virtual presence. She is a lucrative figure in the advertising world, earning over 1000 euros per advertisement and averaging around 3000 euros monthly, with the potential to make up to 10,000 euros. The Clueless has further expanded its virtual influencer portfolio with a second creation named ‘Maia,’ strategically named to incorporate ‘AI’ for artificial intelligence.
Even though this cool project has been super successful, it is not been without some arguments and disagreements. Criticism has been directed at the perceived ‘highly sensitive images of the virtual models. In response, The Clueless contends that they are merely reflecting the existing aesthetic prevalent in the real influencer and brand landscape.