This is an era where technology is reshaping industries. The fitness sector is no exception. The recent $3 million funding round secured by AI-powered fitness startup Portl marks a significant milestone in the ongoing transformation. The funding was led by Bharat Innovation Fund. The other supporters included existing investor Kalaari Capital and new investor T-Hub Foundation. The fresh capital highlights the confidence in technology-driven wellness solutions.
Portl was founded by Indraneel Gupta, Vishal Chandapeta and Aramaan Kandhari in 2021. In a very short period it has emerged as a game-changer in the fitness industry. The flagship product being offered is an interactive fitness screen. it features a high-resolution multi-touch LCD display and offers real-time form correction as well as customized workouts. It caters to both on-demand and live session preferences.
Portl CEO Indraneel Gupta said their aim is to empower individuals in achieving wellness goals through their integrating advanced AI and innovative hardware. The product delivers personalized experiences and offers the opportunity to adopt healthier lifestyles.
The vision of the team is aspirational and also grounded in the robust capabilities of the AI personalization engine that ensures each workout is tailored to maximize effectiveness and engagement.
Ashwin Raguraman, Founding Partner at Bharat Innovation Fund, said the home fitness segment has continued to excite people in recent years and the advanced AI technology of Portl provides form feedback across a variety of personalized fitness regimes. Portl is apart in the crowded market as it has the ability to offer real-time as well as personalized guidance across diverse fitness disciplines.
Statista report reveals the health and fitness market in the country is expected to grow from $19.24 million in 2022 to $31.97 million by 2027. This reflects an annual growth rate of 11.57 percent.
