We are in the dynamic world of technology. Intersection of artificial intelligence (AI) and business innovation is producing groundbreaking advancements. Bengaluru-based startup Ayna is one such example and it has lately secured $1.5 million in seed funding from Inflexor Ventures. The new investment is a milestone for the young company and it highlights growing confidence in generative AI.
The mission of Ayna is to democratize high-quality product photography for businesses of all sizes. It uses compound foundational models (CFMs) to provide brands a control over every aspect of their product imagery. The technology enables creation of studio-quality photoshoots with no logistical challenge and expenses compared to traditional photography. Reliance Retail’s Clovia, Wakefit, WomanLikeU and more such brands are using Ayna platform.
The fresh capital of $1.5 million will be important in scaling the operations of Ayna. It will expand the team and accelerate growth journey too.
It is also worth taking a note here that the success of Ayna was witnessed within a very short period of time after establishment. It raised nearly $100 million fund in past six months and this indicates a robust interest in the sector. Similarly, companies like Sarvam AI, Ema, Neysa, Vodex and KonProz are also making waves. Each of these are showcasing diverse applications and immense potential of generative AI.
The innovative approach of Ayna eliminates traditional barriers in product photography. The notable barriers are high costs, lengthy turnaround times and creative limitations. It is empowering brands in optimizing their visual content for better market performance as well as higher conversion rates. The capability is important in today’s digital age. Visually compelling content is highly influential in today’s digital marketing era.