Airtel has lately launched an AI-powered spam detection system and this is believed to be a significant step forward in addressing spam calls as well as unwanted messages issue.
It is a free system and promises to alert users in real time about suspected spam. It is believed to be a breath of fresh air for the 387 million wireless subscribers of Airtel. Consumers have always encountered frustration of unwanted calls. The “Do Not Disturb” registry initiative of Indian government has failed to protect customers from such calls. It is learned that 90% of registered users are still vulnerable to spammers.
Airtel CEO and managing director Gopal Vittal said that spam has become a menace for customers. He added that the AI system highlights commitment of Airtel in handling the issue. It is setting a new standard by employing a dual-layer protection mechanism and processing about 1.5 billion messages and 2.5 billion calls daily.
The technological advancement is also important to recognize a broader implication and it is stricter regulations on messaging platforms. Many users have regularly voiced their frustrations. Hence, enhanced regulatory can protect consumers and elevate industry standards.
The new system of Airtel goes beyond basic spam detection. It scans SMS content for malicious links and simultaneously detects suspicious behavior patterns to protect customers. Scams are increasingly becoming sophisticated these days and this is the reason an added layer of security is important.
Hence, the AI spam detection initiative of Airtel represents a proactive approach to a serious issue in the telecom industry. Other telecom operators should follow the same and of course prioritize customer safety. Only then can we hope to create a more secure and user-friendly communication landscape in India.
