Agritech startup Marsh Harrier has acquired Ahmedabad-based AJA Vision Technologies. The move is believed to signal importance of technology in Indian agricultural sector. The acquisition highlights importance of automation and artificial intelligence (AI) in solving inefficiencies of agricultural value chain in the country.
The decision of Marsh Harrier to integrate computer vision technology of AJA Vision is about enhancing packhouse automation solutions and positioning itself as a leader in the industry. Post-harvest processes like sorting, grading and packaging here are manual and inefficient.
Commitment and innovation of the company are at the core the acquisition. Marsh Harrier can now accelerate its efforts in developing integrated solutions for the grading, sorting and online packing of fruits and vegetables. The processes could potentially revolutionize the way India handles its agricultural output.
Sickle Innovations is the parent company of Marsh Harrier and CEO Nitin Gupta said that the acquisition aligns perfectly with their long-term strategy. The goal is to expand into new product categories and also to strengthen their technological backbone. The timing is well-suited as the agritech sector in the country is experiencing rapid growth.
The expertise of AJA Vision in AI and machine learning is to offer the ability to develop smarter as well as more intuitive solutions that address the complexities of Indian agriculture. CEO Jignesh Patel said that there is a good opportunity in automating post-harvest operations in the country.
The acquisition signals next chapter in the Indian agritech sector and believed to define processes by automation, AI and data-driven solutions. The move of Marsh Harrier demonstrates that the industry is equipped with a commitment to leading the path. Innovation was overdue for long in Indian agricultural sector.
