Alibaba launches A100 strategic partnership program

Alibaba, which is the Chinese Internet company has now launched its suite of digital services for the retail companies and brands with its strategic partnership programme which is called as A100, and it said that it Alibaba ONE Business Conference in China.

Built on the operating system of Alibaba, the A100 programme will also help the companies optimize their digital operations on the firm retails channels.

“With over 600 million monthly active users and nearly 30 business units specializing in enterprise services from digital retail to mobile payment to digital marketing to IT infrastructure and more, Alibaba is the leading partner for businesses within China and around the world to capitalize on the growing consumption by China’s middle class,” said Daniel Zhang, chief executive of the Alibaba Group.

A100 further Alibaba expansion as a digital services player with the presence in the local, entertainment, services and some of the other ecommerce and ancillary services such as the sales, payments, logistics, and marketing among others as well. Alibaba has also been making the inroads with its cloud offerings in India to address the market with services in the retail market segment. The company as of now is looking to onboard more than one lakh small and medium scale enterprises on its cloud infrastructure by the end of next year.

The company has also tied up with the fast moving consumer goods giant Nestle, and Lays and some other consumer channels which include the Tmall Supermarket, Tmall, and Taobao in China as a part of its programme in the country, where it will be present in the multiple aspects of businesses.