Amazon is stepping up its game with the launch of artificial intelligence (A.I.) shopping assistant Rufus. It is like your digital shopping buddy and you can find it on Amazon’s mobile app. Just type your product questions into the search bar and the tool will chat with you, giving friendly and helpful answers.
Starting this Thursday, a lucky group of customers will get to try out Rufus, with more folks joining in the fun over the next few weeks. Amazon didn’t spill the beans on exactly how many people will be part of the first batch.
Rufus is a big deal because Amazon wants to make online shopping better and interesting. Rufus is not typical shopping helper, but it is to make finding products online way more fun and different from other shops. It is like Amazon’s way of saying, “Let us make shopping interesting together!”Amazon’s CEO, Andy Jassy, says Rufus is all about being part of the Amazon experience you already love but in a smarter way.
Rufus is not just about quick answers, but it wants to have a chat with shoppers. It is like a helpful buddy and is super smart as it knows a lot about Amazon’s online products, what customers say and other related things on the internet. So, it is all set to help find cool stuff.
If lots of people love Rufus, it might make Google and other big companies change their plans. Rufus could be a game-changer. Amazon might snag some of the attention and influence customers earlier in their shopping process.
So, with Rufus on the scene, it looks like Amazon is ready to keep rocking the online shopping world.
