Sunday, January 24, 2021
Techiexpert.com
No Result
View All Result
  • Login
  • Register
  • Home
  • Tech news
  • Startups
  • AI
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • ML
  • Blogging
Techiexpert.com
No Result
View All Result

Arm Treasure Data Announces Audience Suite

Sony T by Sony T
October 8, 2018
in Tech news
Reading Time: 2min read
A A
0
Arm Treasure Data Announces Audience Suite
10
SHARES
128
VIEWS
Share on FacebookShare on Twitter

Arm Treasure Data today announced Audience Suite, a set of applications designed to visualize, segment and analyze customer data, to be used alongside the Big Data profile set marketers already have in Treasure Data.

“Marketers now have an increasing number of tools that help them collect, unify, and analyze customer data, but none that also make it easy for them act on the insight that data shows,” says Erik Archer Smith, marketing director, ABM at Arm Treasure Data. “With Audience Suite, we’ve made it easier for marketers to take immediate action on real-time customer segments, and our breadth of integrations means that insights can be activated in the tools that marketers already use, and likely have mission-critical processes built around.”

Audience Suite has four key features. First, it enables users to bring up a complete customer profile on a single screen, including visualizations highlighting total numbers in an audience, new customers, and growth trends, as well as an interface that allows users to review full profiles of every customer with an eye on quickly assessing attributes and behaviors.

“Our ability to create segments using real-time, granular data for both online and offline data-sets is pretty unique,” Smith says. “I think most customer data platforms today are getting pretty good at segmenting online data with some granularity. But our ability to blend in granular, ‘event level’ data for online, offline data, ‘batch’ data, partner data, or even IoT data sets, and then enable marketers to build segments from all of these combinations is one of the things that really helps us stand out.

ADVERTISEMENT

“This is important because when you think about what it takes to truly personalize the customer experience at scale, you can’t do this with the same old data sets; you need to be able to take action on the precise things that make each customer unique,” he adds. “Often those insights only come when you incorporate data outside of your typical channels.”

Tags: ARMAudienseData Analytics Trends
Share5Tweet2Share1Pin1
Sony T

Sony T

Sony is a passionate bloggers writes on Futuristic technologies ...

Related Posts

Increasing Adoption of Informatics will Promote Growth of Data Analytics.
Tech news

Increasing Adoption of Informatics will Promote Growth of Data Analytics.

January 22, 2021
6 Ways AI and ML Together Transforming Endpoint security in 2020?
Tech news

5 Ways Artificial Intelligence Impacts Daily Life

January 22, 2021
What are some of the new innovations in Telehealth?
Tech news

Getting Started With Telehealth Technology: Here’s What Therapists Need to Know

January 21, 2021
10 CMDB Tools That Will Revolutionize 2021
Tech news

10 CMDB Tools That Will Revolutionize 2021

January 21, 2021
What You Need for An Effective Home Office Setup
Tech news

8 Advantages Coworking Spaces Have Over Traditional Offices

January 21, 2021
Best books on Windows 10 for beginners
Tech news

Best books on Windows 10 for beginners

January 20, 2021

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

Latest Stories

How a SERP Checker Can Improve Your Search Rankings
Marketing Trends

How a SERP Checker Can Improve Your Search Rankings

by Srikanth
January 23, 2021
Meet India’s Atmanirbhar Microprocessor chip ‘Moushik’, meant for IoT devices
Internet Of Things

Meet India’s Atmanirbhar Microprocessor chip ‘Moushik’, meant for IoT devices

by Srikanth
January 22, 2021
Bolo Indya
Startup news

Bolo Meets is helping content creators by monetizing their content

by Sony T
January 22, 2021
Increasing Adoption of Informatics will Promote Growth of Data Analytics.
Tech news

Increasing Adoption of Informatics will Promote Growth of Data Analytics.

by Sony T
January 22, 2021
6 Ways AI and ML Together Transforming Endpoint security in 2020?
Tech news

5 Ways Artificial Intelligence Impacts Daily Life

by Sony T
January 22, 2021
Load More
Techiexpert.com

© 2020 All Rights Reserved

  • Terms of use
  • Privacy Policy
  • About Us
  • Contact us
  • Write For Us
  • Cookie Policy

  • Login
  • Sign Up
No Result
View All Result
  • Home
  • Tech news
  • Startups
  • AI
  • IOT
  • Big Data
  • Cloud
  • Data Analytics
  • ML
  • Blogging

© 2020 All Rights Reserved

Welcome Back!

Login to your account below

Forgotten Password? Sign Up

Create New Account!

Fill the forms below to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.