Artificial intelligence: could pharma lead the way?

Pharmaceutical industry is embracing the latest technologies like no other and it is not a surprise that this industry may well create a new path for these technologies to flourish. Surprisingly enough, it is the artificial intelligence that may well have the greatest impact and benefit the most. Pharmaceutical industry is marrying this cutting edge technology like no other and embracing digital marketing to understand customer behavior.
Of course, it is difficult to believe that such a niche sector could make such a decisive impact of marketing, but the sector has strange obstacles. It is these obstacles which are yielding innovations in form of solutions so that new dimensions of interacting, influencing and engaging customers are coming out.

The secret to the impact

Of course, it is one of the most hazardous industries and yet, it has to abide by certain marketing strategies. It is problematic since experimentation is a risky marketing proposition here and there little chance to better the business. However, user and customer experience is key to the success of any business and it is here artificial intelligence may provide new grounds explore by binding them together and providing unusual marketing insights.
In short, what was left to experimentation can now become proven methods that would enhance relationships of customers of all sectors. The industry is quickly catching up with all sorts of marketing jargons to understand what could be done with them and how to do that.

From planning to doing

There has been a complete shift of the industry where research and development is being integrated firmly with support and service. It is quick to realize that both customers and patients must be given top priority and it cannot be done by traditional measures. They are shrinking thick and fast and a digital turn seems inevitable now.
However, it remains little looked-after which gives much more scope for improvement. Given its complexity, going digital will never be enough and extracting the most out of it will be a huge challenge. User experience can radically alter in the hands of artificial intelligence which continuously personalize the user experience. It perpetually parses information and produce the content the customer demands.

AI is transforming ideas

Ideas are, to iterate the cliché, most powerful and hence, it is ideas that must be taken forward and revolutionized to change things. Of course, as always, ideas are elusive and can only be harnessed by those who think differently. It is for this reason AI has not been so utilized because nobody is sure of embracing it. But, precisely for this complexity, it becomes a major factor in pharmaceutical industry where challenges are diverse and the complexity works in favor of the process.
The various tributaries which one must traverse to connect a personalized experience with customer demands is where artificial intelligence can provide a guiding hand. Understanding the big data that is gathered through all sorts of customer interactions can be extremely complex in such an industry where product-customer relationship is complicated and hence, artificial intelligence should serve the best.

What could be the future?

Content analytics may well be the beginning point for AI’s influence on this industry, but it may go on to do things like behavioral profiling and ensuring that the customer could have specific access to a set of contents through a set of applications. To keep the customer informed of the developing products so that there is a constant awareness, such steps are needed. Also, understanding the kind of medicinal demands that a community has can be achieved and this is something that AI has been working towards for some time now.

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Srikanth is the Cheif editor for Techiexpert, Brings in 10+ years of experience on Emerging Technologies like IOT, Big Data, Artificial Intelligence .. He currently handles the day to day operations, involves in strategic decisions as a media partners for the technology event across globe , Srikanth can be reached at


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