Augmented reality is not new concepts, as artistic and game developers have been using this technology for many years. But only now they are entering the mainstream with companies using AR in websites and mobile apps among other things.
Predominant Pokémon Go app and Snapchat filters pushed augmented reality into the public’s notice but it doesn’t end there. Apple is accredited with “reshaping present things into mainstream successes,” such as “contactless payments” and biometrics authentication using fingerprints. Many have considered the revolutionary tech empire may show the main player in the AR pitch with the introduction of its ARKit for iOS 11. Still, this is just the angle of the high-tech iceberg, as companies work out new techniques for utilizing augmented reality. As we all remember the magic of Pokemon Go that has about 28.5 million daily users. Though, it was the only first step into the AR.
The increasing Augmented Reality Market Sector
Though augmented reality uses fell into the empire of gaming and novelty, today’s AR market sector is engaged by heavyweights such as Google and Apple and the latest AR innovations are utility-centric. A bright example can be established in the Apple ARKit’s measuring abilities. With this tool, you can peak your iPhone at an entity and then use a near measuring tape to conclude the size.
As per Juniper Research, enterprises and industrial markets invested $247 million into AR software. In 2019, it’s predictable that expenses in this niche will top $2.4 billion. Actually, Digi-Capital has stated the AR market sector will develop to $150 billion by 2020. Now, AR keeps a $120 billion market share.
The possibilities for augmented reality in marketing and customer engagement are important since AR provides many benefits, including:
- Viral Potential: Augmented reality is buzz word, with high prospective for going viral on social media. Definitely, this helps in conversions and customer acquisitions.
- Engagement: AR support a marvelous degree of user engagement as generating a different reality is naturally attractive. This technology allows users the power to nearly change their present reality, making mainly inactive technology more active and energetic.
- User Appeal: It’s much easier to engage and connect with customers through AR as it keeps a part of innovation.
- Attention and Retention:The attractive nature of AR means users are possible to revisit your app, website or software program interface. This leads to enhanced user retention and a stronger ROI. Surveys states that it’s five times more costly to obtain new users than to retain presented ones!
- Comprehensive Analytics:
Virtually all AR interfaces aspect in-depth analytics, which offers major approaching into user behaviors, needs, information, and emotions. The rich level of engagement creates huge volumes of data, which can, in turn, provide as a source of new information.
How can businesses use AR technology?
Let’s dive into couple of ways AR technology can supercharge your B2B marketing efforts:
Sales & Demos
Fortunately for vendors who walk the street every day, visiting potential commercial clients, AR does not reduce the requirements for one-on-one sales efforts. Actually, it makes their sales efforts more successful.
Gone are the days when a salesman or saleswoman shows forecast with a slick flyer or even a PowerPoint presentation. The vendor prepared with a mobile device, full of custom AR software, has an individual edge over those who are not. With the power of AR, vendors can detain their prediction by carrying practical products right into the meeting room.
With AR apps, a carpet company can demonstrate an office manager what type of carpet designs would look like installed in their office. A manufacturing engineer can observe how a new creation line would fit on the production floor. A physician can see how powerful AR medical applications can assist her superior analyzes her patients. And an architect can explain to a client how a new room addition will look from the outside when finished.
The methods in which on-site 3D, interactive AR product models can be used for presentation and sell products are immeasurable. Companies who beat the influence of AR early will not only cover the way for those who follow, but they will cover the means for their own future development.
Don’t consider AR’s only B2B value is marketing. B2B sales are only one mode in which businesses and industries cooperate. Augmented reality technology can also offer the tools that one company uses to provide another.
For instance, AR apps can assist the carpenter plan a construction project by overlaying images of the last design over a camera image of the client’s surroundings — built-in measurement attributes can assist with the project layout. A service contractor can utilize AR apps to overlay technical data over an image of an air conditioning unit he is examined. Or, warehousing companies can analysis client’s register information by seeing storage racks using their AR-enabled SmartPhone or tablet.
Although only just scratching the surface, these examples show the power of AR technology in assisting companies to serve companies better.
Incorporating AR into Your Company’s Tech Strategy
Integration of AR opens a world of prospect for augmented reality application in the B2B market. By enabling the B2B audience to analysis interactive 3D models on their smartphones and tablets, companies can go ahead of the restrictions of video conferencing and connect contestants on a completely new level.
AR-based remote integration is perfectly suited for product design, project planning, and product maintenance where several companies require to come together to reach a solution.
Augmented reality has the power to personalize the B2B marketing experience in an extremely impactful way – by enabling the shopper to understand accurately how your solution suits their world. AR helps B2B:
- Offers a sense of rights whereas engaging with a digital model of a product.
- Revolve any exterior into a multimedia platform like AR furniture, AR story books etc.
- Organize of insecurities by providing a 3D configuration to imagine all view and options the end result.
- Allow the sharing the collected product with your gazes and get their feedback before making any decision.
AR is offering amazing experiences for B2B marketers by increasing their customers’ accessibility to key value propositions across the whole customer lifecycle. These experiences consequence in a better emotional connection with the products, generating a transformative impact on the shoppers that will assist in representing the value of the product within every business setting. There is no better achievement in marketing.