Srikanth
GroCurv.com, technology powered Marketing and Sales services procurement platform has raised seed funding from Singapore based early-stage Venture Capital firm, Unicorn Investments Pte Ltd.
GroCurv.com is India’s first and only B2B services procurement platform. Started in January 2019 by Venkatesh Rangachari and Vipul Gupta the company has been simplifying the procurement of Marketing and Sales services and bringing transparency, speed and objectivity to the process. Agencies on the platform offer clients a wide range of business-related services such as branding and marketing, digital marketing, social media marketing, talent acquisition, outsourced sales among many others. Grocurv facilitates discovery, interaction, selection and contracting.
Monika Jain, Director , Unicorn Investments Pte. Ltd. said, “Services procurement is transforming with the digitalization of supply chain and technology like NLP and machine learning delivering significant efficiency and savings. The team at GroCurv is solving a very relevant, high impact problem of building a global platform to help companies find perfect solutions for their sales and marketing requirements. Their traction in the first 12 months has been very impressive and a very healthy repeat customer rate. Clients large and small using their services is indeed a very positive sign for us. GroCurv is a strategic addition to our portfolio of high growth B2B SaaS companies as we expand our footprint in South Asia”
Talking about the freshly raised capital, Venkatesh Rangachari, Co-Founder, GroCurv said, “We aim at bringing a new narrative to high value B2B services procurement. Speed, transparency and reliability for clients looking for the right agency to solve their growth challenges. The platform’s experience with every project helps sharpen recommendations on Agencies, Pricing, KPIs, Goals and Outcomes which allow clients to better manage and analyse marketing spends. Data is helping clients and agencies establish objective parameters for establishing business goals and outcomes. GroCurv is cutting the agency sourcing process from months to days and delivering savings of 20% or more for companies on their marketing spends. We will leverage the investments to further accelerate our product and technology development and expand our client base through targeted spends on marketing.”
“Even in such unprecedented times, we are seeing increasing demands from clients for marketing and business development capabilities. In the past 6 weeks, clients looking for social media marketing, digital marketing, video content and sales on e-commerce platforms has grown more than 90%. Apart from large well-established brands, companies in manufacturing, auto ancillaries, apparels are taking their first steps online through our platform where they find unbiased, technology enabled agency matches. This new investment will allow us to go deeper into industries like healthcare, education, clothing, manufacturing, skill development and personal care,“ concluded Vipul Gupta Co-Founder, GroCurv.
Grocurv helps businesses accelerate their growth by determining the most relevant solution provider for each business problem faced by a client. As India’s largest platform for Sales and Marketing services, GroCurv has processed over 1000 projects on its platform since inception. Its promise of simplicity and transparency starts with a scoping engine that helps clients make a very precise project brief. These project briefs are matched to prospective service providers. This algorithm will keep evolving natural language processing capabilities to better understand client needs. Grocurv facilitates discovery, interaction, selection and contracting.
