Balmer Lawrie has announced to be investing ₹1 crore in hospitality startup NapTapGo. NapTapGo is reimagining travel with its unique concept of pod hotels. The pod hotels are usually compact, affordable and technology-driven accommodations. The pod hotels offer comfort to travelers at comparatively low budget. Balmer Lawrie is showing its commitment to supporting such ideas with the investment.
NapTapGo stands out as it is a hotel chain and uses advanced technologies including AI and IoT to create a seamless experience for guests. Its vision aligns with the changing preferences of modern travelers who look for such features at a lower budget. The new funding by Balmer Lawrie is to offer it the required support to scale operations and expand to more cities across India.
The investment of Balmer Lawrie means it is dedicated to strengthen the Indian startup ecosystem. It has also collaborated with institutions like IIM Lucknow’s Entrepreneurship and Incubation Centre to go beyond just funding. It offers mentorship and industry connections to several startups apart from pouring money.
The funding is very timely as it speaks volumes about the focus of government on startups. Initiatives like Startup India and Make in India are paving the way for more collaborations between established enterprises and emerging ventures. The focus of NapTapGo on affordable luxury travel is in line with the vision of Indian government of making India a global leader in innovation and tourism.
Balmer Lawrie gains a foothold in the rapidly growing travel and hospitality sector. NapTapGo gets the resources to make its vision a reality.
