Bengaluru-based AI startup Unscript is outshining giants like Google and OpenAI. It has come up with a rapid video creation technology that can transform a single photo into a lifelike video. The creation is innovative and just takes two minutes. The video motion includes head and eye movements as well as detailed facial expressions, voice modulations and body language. No manual shooting is required.
Unscript was co-founded by Ritwika Chowdhury and Apurv Jain in 2021. Its technology is perfect for brands, marketing agencies and virtual influencers. It is also a cost-effective solution for the companies.
The startup has so far attracted more than 50 top companies to its client roster. Some of the notable are HealthifyMe, Amazin Graze, Floworks, RadioCity, HUL and Bombay Shaving Company.
Ritwika Chowdhury said that their video output is better than that of Google Vlogger, Microsoft’s VASA-1 and Alibaba’s EMO. However, Pika and OpenAI’s SORA generate abstract videos. The bold statement highlights confidence in the ability to outperform established tech giants.
The impact of Unscript’s technology is evident. One of its clients, HealthifyMe, has witnessed a 2.8x increase in meeting attendance and it was due to personalized video messages. Similarly, Floworks experienced a 4x boost in meeting conversions and Amazin Graze reduced cart abandonment rates to 20%. The impressive results demonstrate how the engaging video content integrates with the systems of clients and simultaneously enhance their marketing as well as customer management efforts.
The commitment of Unscript to innovation goes hand-in-hand with a focus on ethical AI use in marketing. The startup mainly prioritizes on client confidentiality and ensures a responsible approach to AI technology.
As of now, Unscript has secured more than $1.25 million in funding. It is currently is well-positioned and believed to continue developing its platform as well as expanding its market reach.
The Impact
Unscript AI’s innovative technology has the potential to revolutionize the video creation industry. By empowering businesses and individuals to create professional-quality videos with ease, the platform can:
- Increase Productivity: Streamline the video creation process and reduce production time.
- Reduce Costs: Eliminate the need for expensive video production teams and equipment.
- Enhance Creativity: Provide a wide range of creative tools and templates to inspire innovation.
- Expand Reach: Enable businesses to create and distribute video content more efficiently.
As Unscript AI continues to innovate and evolve, it is poised to become a leading player in the AI-powered video creation market. By addressing the pain points of traditional video production, the company is empowering users to tell their stories in a more compelling and effective way.
