Bengaluru Startup Raises $1.8M for Strategic Growth Initiatives

By Sunil Sonkar
2 Min Read
Bengaluru Startup Raises $1.8M for Strategic Growth Initiatives

It’s another significant move in the digital marketing industry. Bengaluru-based startup has announced to have successfully raised INR 15 crore (approximately USD 1.8 million) from a funding round led by India Quotient Advisers LLP. The other participants in the funding round were from notable angel investors such as Karan Bedi and Janhavi Parikh.

Advertisement was founded in 2022 by Abhijeet Kunwar, Rishabh Kumar and Vikas Keshri. The startup specializes in digital growth marketing solutions for businesses irrespective of sizes. It has emerged with innovative approach combining artificial intelligence (AI) and machine learning (ML) to create a comprehensive as well as automated marketing technology (martech) platform. It is claimed that the platform mainly focus to become a one-stop shop for all the marketing needs of organizations. It features required tools to enhance efficiency and effectiveness in digital marketing campaigns.

The new capital is learned to help in plans to expand teams across various departments. The expansion is mainly aimed to strengthen its capabilities and simultaneously ensure to meet the growing demand for its services.

Co-founder Rishabh Kumar highlighted the strategic importance of the fresh investment stating that they are focusing on expanding footprint into new geographies. His statement highlights the ambition of the company to strengthen position in the current market as well as explore and establish presence in new regions.

Its platform has already gained popularity among companies across diverse sectors such as media tech, direct-to-consumer (D2C) brands, edtech and hospitality. The diverse interest of clients showcase that the platform is versatile. is believed to continue its growth and innovation with the new funding round by leveraging advanced technologies and simultaneously pave the path for a new era of marketing efficiency.

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