Udit Agarwal
Vidgyor which started in the year 2014 by the core team of the video technology experts who worked at the MNC like the STMicroelectronics and Yahoo developed the Machine learning based innovative solutions which is also the latest advancement in their ecosystem.
In some of the latest innovative markets of the OOT Platforms/TV Broadcasters have no ability to strip out the original broadcast’s TV advertisement different set of video ads for the online Live TV streaming and as such have some of the replicated their TV broadcast stream on their LIVE TV streaming digital properties like the Apps and websites.
Vidgyor Machine Learning based technology can even detect the original broadcast TV commercial advertisement breaks in the near real-time from the Live TV feed and insert “in/out” digital ad markers in the feed, which even enables the TV broadcasters to use the Dynamic Ad insertion solution to monetize the LIVE TV streaming by dynamically replacing the original broadcast TV ads with thee targeted mid-roll video ads on their digital streaming properties like the OTT Platforms, websites and Mobile apps.
As of now, Vidgyor partnered with 40+ leading TV Channels groups such as IndiaToday group, Network 18 group, ABP group, India TV, Asianet News, TV9 Group, News Nation & other regional news channels for monetization of their Live TV streaming. Some of their TV Channel partners are using Vidgyor TV Ad-break detection technology to insert SCTE-35 ad-markers on their Live TV feed syndicated to Hotstar OTT Platform.
Mahaboob Khan, CEO says “Using Vidgyor’s TV Ad-break detection technology, our TV channel partners monetize their Live TV streaming by stripping out original broadcast TV ads and inserting mid-roll video ads on their digital platforms. Recently, OTT platforms are exploring our Ad-break detection technology to monetize Live TV”.
