Best Link Building strategies for 2021

By Srikanth
20 Min Read
Best Link Building strategies for 2021 1

The process of securing links from external websites to a page on your site is commonly referred to as link building. A link, also called hyperlink, is a reference to data that allows users to navigate between various pages on the internet. By analyzing the links, search engines discover how the pages are related to each other. In the vast metropolis of the web, links are the streets that the search engines crawl.


Link Building is far more important than it sounds to be. In a recent conference, Google has recently come out and declared that backlinks are one of their top 3 ranking signals. Hence it is very important for a website to concentrate on the aspect of link building in order to grow.

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So, it’s clear that Outreach links still form the foundation of Google’s algorithm and it is far more essential to concentrate on the link building strategies among all the other SEO techniques.

Before the arrival of Google, the search engines used to rank a page based on the content on the page alone. Their now-famous Page rank Algorithm changed the game. Instead of simply analyzing the content of a page, Google looked at how many people linked to that page.


If you are looking into link building, you probably are already producing blogs, social media posts, and videos. You need to ask yourself a question of whether or not the content you create is link worthy. Create useful content that brings value to the visitors. If you are creating content only to keep up with your schedule, you are not bringing anything new to the table. Hence, no one will link to your post which will lower its ranking in the search engines.

With Google’s new update in its algorithm, it focuses on the quality of the links rather than the quantity. You must be wondering what is the difference between high-quality links and low-quality links…!!!

The authority of the page linking to you matters more than any other factor. That’s because links from authoritative pages pass more authority (also known as PageRank) to your site. You can easily check the page ranking of a page using Moz Domain Authority. Just copy the URL of the page and find out the best page for link building.

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Image Source: The Internet

Relevancy of the site…:

As of now, we have discussed the quality of the links. Another important factor that is related to the link building is the relevancy of the site. For example, you run a website to promote your business of wedding photography, and you are getting backlinks from an education-related website. Is that of any use…? Absolutely no. The relevancy of the site also matters the most. You should be getting the links from those which are relevant to your website. So, try to get relevant links.


If you haven’t considered guest posting yet, we highly recommend you look into it in 2021. Guest posting is an effective way to garner backlinks. Many websites allow you to write blogs that may include a backlink to a page on your site. Reaching out to these websites and writing a blog post for them is also an effective way to attract the attention of the website’s visitors, thus widening your audience reach. The company you reached out to gets free content while you get to link your site within the blog; hence, everybody wins.

But there are some things to keep in your mind before guest posting.

Don’t guest blog for links. Instead, guest blog only when you have an original insight to share on a topic you already understand. If you have been working in SEO all your life, then go ahead and write a post about a new SEO tactic – Google wouldn’t mind that, and neither would publishers.

In other words, be authentic. Share case study results from your work, and tactics that worked for you in a personal capacity. This has been my strategy as well and it brings wonderful results in terms of rankings and reader satisfaction.


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If you want to rank well in Google without resorting to black hat, you need to earn your links through best-in-class content, promotion and relationship building. If you are physically buying or building links, you’re putting the website at risk.

Black hat SEO just means any SEO strategy that boosts your rank outside search engine guidelines. These tricky tactics typically include cloaking, hidden text, keyword stuffing, and other practices that are traditionally frowned upon (at least in public). Grey hat techniques aren’t exactly out of line, but they’re under the radar and risky.

So, considering the risk involved in the black/grey hat link it is better to adopt white hat SEO. You need to earn your links through best-in-class content, promotion and relationship building.

In time, people’s lives have become busier, and their average attention span has considerably reduced. As a result, it has become more difficult to attract them by a stuffed article with too much content to read.

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A better practice, therefore, is to include visuals in your content as our brain processes visual information much faster than text – 60,000 times faster to be precise. Different people grasp information at different rates and in various forms; your business message should be presented in every form so that it can attract the attention of a wider audience.

Sometimes a webmaster may misspell your link, or the location of your page may change resulting in a broken link to your website. When this happens, the backlink returns a 404 error. Another reason why such an issue may occur is when a site is re-launched or migrated to a different domain. In either case, the backlinks shall be redirected to another page.

A resource page is a page on a website that lists useful resources and links for a particular topic. It is a powerful way to build high-quality links to your blog or website. To place your content on a resource page, you need to locate pages that contain similar content in your niche. This is done simply by typing the relevant keyword/s in Google which will pop up a number of resource pages. Inspect each page and find a blog post from your site that best fit the resource page. Including your website on a resource page can significantly increase the chances of getting backlinks.

Most of the time, link roundups are weekly or monthly summaries of top links that sites share. They’re simple to do and chances are, blogs in your niche are doing something similar. After you’ve started to develop a relationship with the other blogs during the link building, keep it going. Relationships aren’t a one-off transaction. Continue reaching out to see how you can help and give more than you take. Try to see what they’re struggling with and actually be interested in helping them. Who knows, the relationship might just lead to bigger opportunities down the line

Link roundups are a great way to start relationships with other blogs while acquiring strong links at the same time. Publications are always trying to create more content and link roundups are a nice add-on to every content toolbox.

Creating high-quality backlinks is an integral part of any successful SEO strategy. These link your website across the web; thus widening your audience reach and spreading your message far and wide. However, this is a tough task and may require a team of professionals to conduct it for you. By following these tips and link building strategies, you will be well on your way to online success.

Get Busy on Social Networking

Social networking networks have revolutionized advertising and maybe a massive blessing for your link building program and guest article campaigns. If you are not busy on social networking, then you are doing your new disservice. Become busy by discussing recent articles, pictures, and upgrades.

Assist your fans in discovering what they would like to view, by combining it into more areas utilizing social websites.

When you receive busy on social networking, you can quickly improve participation, even when you’re brand new to it. As a consequence, you’re exposing your brand and website URL to more individuals who may discuss your most delicate articles using their target market. It ought to go without saying that this may work towards boosting your connection profile and strengthening your visibility all around.

The broken hyperlink approach could be the very best thing to do if you are too preoccupied to write content to your site or even a guest article.

As a busy marketer, I understand that you have got enough time to write articles. That is one reason why a high number of all B2C content marketers struggle to create engaging content to their clients.

This link building approach is straightforward: Locate pages on sites having dead links (links which no longer function ). Then, ask the visitor, replaces the broken link using a hyperlink to similar articles on your site.

When I connected to a specific web page out of my Neil Patel site and that I found that the links to be dead. Then I can replace it with the other applicable and high-value resource. If this high-value page belongs to you, that is equally search engine optimization and a valuable connection.

Boost Your Private Brand

Among the most effective link building approaches is developing your brand.

Your brand is that you. From the publication Designing Brand Identity, writer Alina Wheeler says you need to”launch first, then to key stakeholders.”

That can be true of private branding, also. Begin with you. In brief, your new evolves from the ideas, then starts to express itself.

If it comes to link building which works, realize that as your private brand develops, people will naturally link for you.

What do I mean with that? Let us pause for a minute here.

While distinct definitions may seep throughout the advertising world, a pure connection is a connection that is a) editorially made ( and b) natural in the circumstance where it appears. It is not a part of a home or all of the like. In most cases, a pure connection is giving credit where credit is due–and it is something every expert blogger ought to be later.

As for me, I’ve observed how good and satisfying the ability of a pure connection could be. Folks are linking to me with needing to ask. Whenever I print a new blog article, in 24 hours, I typically visit new hyperlinks coming from jurisdiction sites. To promote a pure connection is best.

And to make this comes to the level of your content and your brand.

Following WebpageFX, 46.2percent the rationale a website ranks highly in the search engines is due to hyperlinks. You will get from applicable, higher authority sites, the more appealing you are going to have to hunt machines.

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That being said, why’s it necessary to look at on your competitors’ backlinks?

Well, it is because you would like to remain on top of what is working. Google is continually altering the match. However, also the search engine giant appears fairly insistent on a single rule: namely, which hyperlinks ought to be got, not assembled. (Recall what I said concerning the ability of a pure connection?)

Also, you might find that your opponents are receiving links from essential news sources. So, rather than feeling frustrated or taking the status quo, let’s do the challenging job and find out from them.

If you realize that your opponents are ranking higher than you in the various search engines, they’re likely on the ideal path. Maybe you are there, also.

There is nothing as substantial as routing on your opponents to understand where their connections are coming out.

The procedure for spying on the competition, to ascertain what keywords they are ranking for, in which their most good hyperlinks are coming from and what they are doing this assists them to succeed, is known as”competitive analysis.”

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It is not sufficient to understand where your opponents earned their hyperlinks. The issue is, how do you repeat their success on your link building plan?

While you’re at it, you also wish to prevent getting hyperlinks that could raise a red flag.

That is where social networking is sold. If you would like to join with sites and powerful advertising and marketing specialists, you have got to utilize social networking.

From the SEO pyramid, if you would like your links to succeed and enhance your positions, begin with a solid base and build your way up.

Replicating success is not a challenging undertaking, due to the resources and tools which are readily available. The top links from the opponents are no longer concealed.

As soon as you’ve discovered those links, it is time to make the most of those.

So, how can you understand the very best links? Well, there are plenty of metrics. However, the most powerful are hyperlinks from a website with a higher domain name and site authority.

The anchor text used for connecting into Copyblogger in Smashing Magazine’s source page is”copywriting 101: an introduction to copywriting” — that is natural.

The anchor text is descriptive and long. Here is how John, creator of Blue 42 Media, sees it

This descriptive anchor text includes the keywords along with other generic phrases which make it appear natural. It is a partial game anchor text, which should consume about 19 percent of your complete anchor texts, based on Power of Lookup.

Many people only spend money and time to receive new links. However, they do not monitor their status.

If you do not track your webpages, how do you know if to construct pause or more?

You might have over 800 links pointing into your web pages at this time, but if you test it afterwards 30 — 60 days, a few of the links may be gone.

Suppose you knowingly contribute to additional sites and participate your buffs on social networking networks. In that case, you are going to be gaining hyperlinks regularly.

You might not understand that a few of your links are eliminated. You don’t have control over the sites and authority websites. That connects to you personally. They are easily able to remove your link from their article or source site without telling you that.

Tools, for example, Monitorbacklinks. Compare an excellent way to understand this. However, that advice comes at an affordable cost.

If you are unsure of the number of backlinks your website currently offers, here is how to learn.

Stop by On the site, plug into your website URL and click on the orange”hunt” icon to the Ideal side:

By tracking the status of my site, I will tell which areas I want to prevent. As when I succeed in obtaining links from there, the secretary (or website writer ) may choose to delete my connection.

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