Scarlett Johnathon
The entire concept of running a business online is to increase the reach to the customers and adding revenue at the end of the day.
When it comes to a productive and fully-operational eCommerce website, it is vital for every business to have a dedicated process for payments.
In simple words, the eCommerce store is all about getting paid for your services without much hassle.
The current scenario has got so many options available in the market when you need a dedicated payment gateway. However, it is natural to have a desire for a responsive payment option that can serve a start-up or an already established marketplace.
It is mandatory to have a set of options that can align with customer expectations, especially when you have customers with their unique preferences. This makes it a great option to integrate multiple payment options in your store and seeking returns from your investment.
Though you may find slight price variations with each option available, paying a little extra would not make a difference when you can count clear revenues and sales.
Here’s a quick tour of popular eCommerce payment methods that are fast, secure, and could help skyrocket any business with healthier conversions. Let’s start:
Stripe
If it is about finding the most versatile payment gateway, there can be no option better than Stripe. It is a highly reliable option for the marketplace and eCommerce stores, especially when you are dealing with multiple processes at the same time.
Also, Stripe allows setting up recurring payments from customers, along with online and in-person payment options. Moreover, Stripe also offers amazing serviceability with 81 percent less downtime and reduced operating costs up to 24 percent.
If you love to work on the custom payment process, you can simply choose a Stripe UI toolkit to customize the checkout experience. Moreover, it can be used with all major brands of debit and credit cards like American Express, Master Card, Visa, and more.
In case, you need a little bit of extra facility, you can simply choose alternatives like Visa Check out, Google Pay, Apple pay, ACH transfers, etc. The standard pricing model for stripe involves 2.9 percent of every transaction plus $0.30, while for international payments, it can charge an additional cost of 1 percent.
Furthermore, big brands and firms could also receive discounts depending upon product rate, destination country of delivery, and volume of orders.
Stripe is also very effective with customer service as a user could reach the customer service representatives through email, chat, or phone, at any time. All in all, there will be nothing wrong with considering Stripe as the best payment method available.
PayPal
You’ve probably heard of PayPal, don’t you? It is a brand that strikes immediately into a user’s mind once it comes to the concept of payment integrations. PayPal is recognized for their word of mouth because of the extensive security and reliability features.
Currently, there are more than 286 million active users of PayPal across Globe, which is growing at lightning speed since they had 277 million active users in June of 2019. So, if you need to put your brand first, the PayPal logo on your website could help gain the trust of customers.
PayPal is the most widely used digital wallet that people love to use. Thanks to the PayPal balance options, which can help a user-pay without debit or credit card. Moreover, the websites that are using PayPal are found to be having 82 percent higher conversions as compared to non-PayPal using websites.
The pricing options for PayPal in the US include 2.9 percent on every transaction, along with a deduction of $0.30 on it. And for international payments, users may need to pay 4.4 percent of the transaction along with the amount defined with respect to the country of purchase.
Apple Pay
Here we have another giant in the list that is already having control over more than 54 percent of share in the US mobile vendor market. This simply means that more than half of the American population is carrying apple devices with them. Therefore, Apple moved a step further, introducing a digital wallet for apple device users called Apple Pay.
This works in a very easy manner where a user could make payments within a single go, which means no more hassle to enter your credit card details and billing address, unlike other payment methods.
Moreover, online buyers could make payments using fingerprint or face recognition leaving no chance of delay or security issues. For users who are shopping at physical stores, apple pay could be easily used for convenient payments at payment counters.
The best part about using apple pay is that it never needs merchants to pay extra money on transactions.
Square
Square is mainly recognized with POS to work specifically on in-person payments, but it has some amazing eCommerce payment capabilities.
It is an amazing option for the businesses that have existing storefronts and want to move to online selling platforms using their Square POS.
Moreover, it has also got very competitive pricing plans with no fixed transaction fees on a monthly basis. However, a merchant has to pay 2.9 percent of the transaction plus $0.30 on every transaction, which is similar to some above-said platforms.
Square can show some extraordinary payment gateway capabilities for those eCommerce stores that are running on Wix, Magento, Drupal, WordPress, 3dCart, Opencart, Ecwid, and more.
American Express
Though not an authoritative name to count, it offers a huge satisfaction rate of consumers. In a study published by JD Power, American Express was awarded a score of 830 out of 1000 just after the Discover, which stood first with 836.
The only thing which most consumers reported about American express is the company leaving its customers aside in case of disputes. However, they provide 24/7 assistance to their customers with strong fraud protection which makes it a viable alternative.
It can be integrated and used across 170 countries, and the payment integration services could be availed at the cost of $20/month. They start to charge $0.12 on every transaction once 100 transactions are completed.
This can be simplified as 350 transactions in a month for a payment of $25 with every additional payment cost at $0.11.
If you have a greater number of sales, you can choose a $55 plan in which 1000 transactions are free of cost, and additional payments after 1000th transaction cost $0.08.
But still, it is entirely your choice to pick a set up plan of $99, $175, or maybe $250. Moreover, the user has to pay $20 and $24.95 to avail extra features like tokenization of payments and fraud prevention.
Thus, it makes complete sense to have American express to handle your transactions if you are earning thousands of conversions in a month.
Visa Checkout
Visa Checkout is a digital wallet for customers who are using visa cards. The US alone has more than 337 million users of Visa, and the global numbers touch the sky with 781 million.
Thus, anyone who needs to target those 781 million people, choosing a Visa checkout, can be a good strategy.
Considering the facts, Visa checkout has shown 82 percent of customers who have made online transactions using a Visa checkout with 20 million-plus people enrolling in it.
This has done 300,000 businesses around the world to opt for Visa checkout due to its wide scope of conversions. So, if you need to convert more customers to your website, make sure you work on a Visa checkout.
Google Pay
Last but not least, we have a name that we all are very familiar with. It is Google’s digital wallet, Google Pay.
Google pay is a very convenient payment option that can be used easily for in-person transactions as well as eCommerce shops. Even the giants like Airbnb have already integrated google pay with their payment system, increasing their ROI and customer base.
It is very easy to integrate as it just requires access to API, and it just needs a few tests to ensure the viability of the solution. The best part of using Google Pay on your online eCommerce store is that it allows easy integration on the website along with other platforms like Stripe, Shopify, and Square.
The Crux
The complete idea behind the development of an eCommerce store is to gain some profits and improve the ROI. However, every single user who visits your website has its own choices. This simply needs you to aim at maximum possible options on your website when it comes to payment options.
Since the goals are always to increase the conversion rate, you can always integrate some dedicated payment models and digital wallets for added customer service. Moreover, it can help you overcome any friction that a user may encounter while making payments.
If you are facing a hard time preventing the cart abandonment rate on your website, consider integrating the above options for a better grip on sales and brand value. All the best!
