New York-based Bluecore Inc., which is marketing automation solution startup which serves as an e-commerce platform has now acquired the Betaout, Inc., for an undisclosed amount of sum, according to the report which has been revealed.

The company officials said in a statement that the latest deal, which comes on the help of a foray into Europe had established the firm which is having its presence in more than 60 countries.

“Betaout brings expertise in channels beyond email, like Facebook, onsite, mobile push, SMS, that are critical to the future of the retail marketing tech stack,” Fayez Mohamood, chief executive and co-founder of Bluecore, said in the statement.

Betaout Co-founders Arjun Maheshwari, Nandini Rathi, Ankit Maheshwari, and Raghubir Thakur will be going to join as the Bluecore to head its Asia Pacific and India operations. Another Co-founder of the startup Mayank Dhingra will exit the company after the deal gets closed.

Ankit Maheshwari told in a report: “While Malaysia, Indonesia and India are our strong markets, we just launched our operations in the United Kingdom (UK).”

Both the companies have completed the global accelerator network programme of TechStars. Betaout accelerated in the year 2015 and was the second Indian company to get selected by the TechStars, which is one of the first being mobile technology startup MartMobi, which was previously acquired by the e-commerce firm Snapdeal in the year 2015.

The firm has also raised around $60 Million from the Norwest Venture Partners, Felicis Ventures, Georgian Ventures, Right Side capital management, Hone Capital and CSC Upshot Ventures.

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