Beyoncé is in love with this tech startup

International superstar Beyoncé isn’t only a global star with an amazing voice, she is also an intelligent investor.

The global superstar is on her way to take the global world of startups by storm one startup investment at a time. Her latest is Sidestep, the company whose eponymous application allows people the luxury of buying concert merchandise and pick them up without having to for endless hours in a long line. Beyoncé and her Parkwood Entertainment invested a whopping $150,000 in the tech startup.

According to reports, Beyoncé’s interest in the company started when Sidestep began selling poster and t-shirts for the the international star’s current world tour. Two weeks after they started the sale, Beyoncé and her event management company decided to invest the huge sum.

Beyoncé’s isn’t the only celebrity testing the waters of the global world of startups. Golden State Warriors point guard Steph Curry has co-founded Slyce, a social media network. The handsomely talented actor Ashton Kutcher has also co-founded a venture fund called A-Grade and has made investments in companies like Uber and Spotify. Global icon Snoop Dogg has been investing his money in the emerging marijuana startup industry.

Apart from Beyoncé, Sidestep has a number of other famous investors. This list includes Lady Gaga’s former manager, and the super-famous actor Jared Leto.

This is not the first time that the international sensation has invested in a business. Prior to Sidestep, Beyoncé made an investment this May in Wtrmln Wtr, a company making cold-pressed watermelon juice. She also has shares in music streaming service Tidal that her equally famous singer husband Jay Z had founded last year. So, it seems, Beyoncé is really getting on-board the investment train.

Let’s see if Beyoncé’s journey in the startup world turns out to be as successful as her singing career.

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Kirti Sharma
A technology and Bollywood junkie, she is always ready with her iPhone to jot down her ideas wherever and whenever she can. Have something to share? Shoot an email to her at skirti100@yahoo.co.in

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