Big Tech’s Internet of Behavior and Quest for Ethical Data Practices

In our tech-driven world, the Internet of Behavior (IoB) shapes human behavior by studying our digital interactions with everyday gadgets.

By Sunil Sonkar 2 Min Read
2 Min Read
Big Tech's Internet of Behavior and the Quest for Ethical Data Practices

Technology today is everywhere and every time. Technology is with us from the moment we wake up in the morning to the way we shop and entertain ourselves. Well, do we know that the gadgets we are using seem to know exactly what we want. This is termed as Internet of Behavior (IoB). Technology is not just connecting our devices to the internet. It is also studying and shaping human behavior.

Today, the IoB is not just another buzzword. It is a game-changer. It goes beyond simply collecting data. It is capable of understanding our actions and therefore can predict our future behavior. A simple example is the social media ads. It seems the platform knows which ads will be matching without our behavior. It is all thanks to IoB.

The concept of IoB started with the rise of smart devices, social media and advanced analytics as well. Companies realized that studying digital footprints of device users can help them to understand individual behavior better. This is not just about selling more products, but it is about changing the way we interact with technology.


Impact of IoB is not limited to just marketing and retail. It is simultaneously changing healthcare as well as public services. By analyzing behavior, companies can customize the offerings to meet the needs of individuals better. It can also revolutionize how we treat diseases. It can providing personalized treatment plans based on the behavior patterns.

IoB can provide real-time insights and this may help companies respond to human behavior instantly. Some examples are like optimizing traffic flow in smart cities or customizing lesson plans in education. In short, IoB is all about making lives easier and more efficient.

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