Did you know that hosting a webinar can actually help boost your business growth? That’s right—webinars are some of the most effective digital tools for spreading brand awareness, solidifying brand authority, and gaining new customers. In the age of COVID-19, webinars are especially effective, reaching thousands more people than they could have before the virus sent us all home. Webinar platforms like Vast Conference are reliable, secure, and easy to use; making the process of creating the perfect webinar that much more effective and simple.
If you’re looking to host a webinar, you’re headed in the right direction. Let’s take a look at just how much a webinar can boost your business growth, and why having a good platform to host it (like Vast) is crucial to your webinar’s success.
The Right Platform
A webinar is only as good as the platform it’s hosted on. If you’ve ever attended a webinar on a platform with poor video and audio quality, you already know how much it can affect the message of the webinar. You’re more likely to tune out when things don’t work right, and the same goes for your audience. Choosing the right platform means knowing what features you need and what prices are reasonable.
With Vast’s webinar service, you’ll get everything you need to host that perfect webinar, whether it’s your first or your 100th. Presentations are professional, in whatever format you want (1:1 interviews, panel-style, training sessions, and more), and Vast allows you to host unlimited webinars with premium packages.
Growing Your Brand
Webinars are some of the best tools at your disposal, and can drive new leads and turn them into paying customers. Using a webinar to increase your brand’s authority in your industry is simple and effective. You can host a webinar on pretty much anything, which gives you plenty of options to choose from. If you’re in the business of blogging, you can host weekly webinars on how to build, market, and generate income from blogs. Not to mention, your webinars themselves can potentially generate a profit.
Using tools like automated webinars, or evergreen webinars, can give them a live feel while being pre-recorded. This helps to take some of the work out of uploading webinars on a weekly or monthly basis. You can generate passive income via your webinars while also increasing your customer base and leads.
New Products
Some businesses also use webinars to market new products or services. It’s important to not make your webinars seem so “sales-y”, or else your audience could tune out. The best approach is a friendly “I’m here to help you solve a problem” tone, and slowly introduce the product or service and how it will help.
We’ve all seen overly sales-y videos; did it make you want to tune out or learn more? We don’t like to be talked at as consumers, so keep that in mind while you’re crafting your webinar content. Keep it short and concise, and don’t plug your own brand or products too much.
Limit Your Webinars
The key to successful webinars is to not get carried away. Once you start creating webinars, it becomes almost addictive, especially if you’re making money from it. But the key to keeping people interested is to not create too many. Hundreds of webinars per year is not an appealing approach. Keep them short, concise, and perhaps only upload one per month.
Follow-Up With Your Audience
How do you know if your audience is supportive of your webinars? You need to ask, of course. Providing a post-webinar survey is the perfect way to gain more insight into your audience’s mind. Ask them if they found the webinar useful, whether or not the subject matter was interesting, and any other questions you think will provide useful information.
Record Them
If you’re hosting webinars for a live audience, you need to record them and send them to your email list as soon as possible. You can’t expect everyone to see the live webinar when it comes out, and sending it to them personally is a good way to inspire appreciation from customers and potential leads.
Follow-Up With Everyone
Even if you had people sign-up for the webinar and not show up, they shouldn’t be forgotten. Follow-up with non-attendees as well, and learn what kept them from attending. Bad timing? Uninteresting subject matter? Personal issues? This can help you find problems you otherwise wouldn’t have noticed.
Conclusion
Business growth is a fickle thing, but with the right webinar, you can increase your brand authority and your audience with quality content. Just remember that a webinar is only as good as the platform it’s hosted on, so you want to be sure you’re using a good, reliable service like Vast.
