A logo is not a way to pass crucial information on to your customers but also a symbol that your customers will connect to your brand. Keeping that in mind, it’s important to create an effective logo design. You can make your own free logo with an abundance of online logo makers today. A logo maker is essentially a software that’s hosted online. You may access the software to make a logo for free.
Thanks to the ease of design and user interface, you can literally make your own logo within minutes. You only have to browse the logo database, pick from thousands of design templates, do some text and color adjustments, and then download the completed logo.
Some online logo makers provide 100% free logos and others charge you for downloading high resolution files. LogoMyWay allows you to design your logo free, but you need to pay a fee to purchase and download the logo files. If you’re looking to design your own logo online, keep reading to learn how to go about it step by step.
Factors to Consider When Designing unique Logo
Whether you’re working with a logo designer or you’re making your own logo with a logo maker, here are five critical factors you’ll want to consider when making your own logo design.
Simplicity
When creating your own logo design with a logo maker, it’s best to resist the temptation to go over the top with fonts, colors, and complex design elements. While there’s nothing wrong with trying to create something that’s completely unique, complexity is usually not the wisest move. Instead, it’s much better to create a straightforward and simple logo design that’s still unique and interesting.
Logos aren’t meant to be masterpieces that viewers will take their time admiring. Instead, they’re something that most customers barely give a second a look. In a nutshell, a good logo must be straightforward and simple enough to instantly get the desired message across. If you create an overly complicated logo, the message you’re trying to send out will probably be overshadowed by the design.
More often than not, complex logo designs often end up looking chaotic and messy. If you don’t want your own logo to be a jumbled eyesore, make sure not to go overboard with your design.
Picture some of the top and most popular logos out there like the Amazon logo, FedEx logo, Apple logo and many others. The one common denominator between these logos is their relatively simple design. If you want to create something with the same recognizability and effectiveness as these logos, it’d be wise to follow their lead.
Meaning
Your logo is far more than just a symbol that represents your brand—it’s as well a chance to send vital information out to your customers. When you think about all the places your logo is going to appear, it’s clear that your potential and existing customers will notice your logo more often than any other content or design that your business produces. As such, it’s important to make a design that’ll subtly promote your brand every time it’s seen.
Scalability
A logo design needs to be versatile enough to be used in a broad variety of applications. For instance, the same design that appears as an icon on your site can also be the logo you display on a huge billboard. The issue is that many logo designs which look fantastic when small don’t often look so gorgeous when they’re rendered in a much larger scale.
When you begin using an online logo maker, it’s important to consider the variety of ways you can use that design. From online advertisements to in-store signs to product labeling, there’s no limit to where your logo can appear. That being said, it’s upon you to create a design that’ll look beautiful regardless of how it’s displayed.
Recognizability
A logo serves many purposes, but one of the most important functions is to raise brand awareness. Keeping that in mind, creating a memorable logo design is one of the most important things you can do for your brand. After all, if you design something that’s not noticeable enough to remain in the mind of the person looking at it, then your customers will never come to connect your logo to your brand.
Think about, for instance, the variety of ways that Apple makes use of their logo. The logo directs customers into Apple stores, brands Apple products so that customers will notice someone using an Apple gadget, brands Apple adverts so that customers will make out what’s being advertised, etc.
However, all of these purposes served by the Apple logo would be impossible if the logo wasn’t a noteworthy symbol that people have come to link to the Apple brand. To create a logo that’s as effective as those of Apple and other recognizable brands, you need to make a logo that’s instantly memorable and recognizable.
Timelessness
It’s okay to alter or even completely redesign your logo eventually. In fact, many firms do so every now and then. Every time you redo your logo, however, you’re restarting the logo making process from scratch. If that’s the case, it’s vital for your new logo to be timeless.
Resist the temptation to go overboard when making your logo design. After all, trends tend to shift on a pretty regular basis. What’s funny and smart today might look unrecognizable and out of date tomorrow.
A good logo shouldn’t need to depend on trends to get its message across. If you can design a simple and beautiful logo that’s not associated with a specific time period, then you’ll have a design that your company can rely on for years to come.
What to Consider When Designing a unique Logo
There are several important factors to keep in mind when designing a logo with an online logo making tool:
Use the Right Design Template
There’s a wide variety of logo design templates available on the internet, which make it simple for you to make your own logo. However, you need to make sure to take as much time as you need during this logo design phase, because the majority of your design will be made up of your template.
Pick the Right Color Scheme
You should give plenty of thought to the color scheme you use to design your logo because there are various reasons why this is crucial when designing a logo. First of all, the color scheme of your logo needs to be easy on the eye. But just as vital as this, colors usually communicate certain messages. Be sure to research color theory before designing your logo so you can pick a theme that’ll send the appropriate messages to your customers, and make sure to build an aesthetically pleasing color scheme too.
Choose the Right Font
The last step when creating your own logo design with a logo maker is to pick the right font. As with your logo’s color scheme, your choice of font can convey crucial messages about your company. Fonts can be stylish and frilly, bold and commanding, or a little bit of both, so make sure to pick a font that best sells your brand.
