Branding is very important for any business to get success in this competitive market whether through traditional marketing or digital marketing. Traditional marketing means a company’s promotion through a banner ad, brochures, templates, TV ads, etc. Whereas digital marketing means a company’s promotion through Google Ads, Search Engine Optimization, Social Media Marketing, Email Marketing, etc. Due to lack of resources having expertise in digital marketing companies can hire branding agencies or SEO companies to be competitive in their respecive markets.
Branding through digital marketing should be a must for all start-up business because it helps to reach customers worldwide. It’s success can be measured and the cost of digital marketing is low compared to traditional marketing. Amazon founder Jeff Bezos said “Your brand is what other people say about you when you are not in the room”
Different ways to build your brand through digital marketing:
Social Media Marketing
Social media marketing means the promotion of a business or a company through different social media platforms like Facebook, Whatsapp, Twitter, Linkedin, Pinterest, Google Plus, etc. Social media marketing is basically for engagement and branding of businesses. You can post an image, videos, infographic of product or services you are selling. The social media platform has a huge audience so you should first start with social media marketing to brand your company and products as it helps you to reach number of customers.
Google Ads was first known as Google Adwords. Google Ads are for both branding and selling of product or service. Google Ads covers display ads, search ads, YouTube ads, and shopping ads. All these ads have different goals. Display ads help in the branding of a business, product or services. Search ads help in getting sales. YouTube ads help in engagement and awareness of your brand. Shopping ads help in promoting e-commerce businesses.
There are many agencies that can help you in Google Ads marketing . Many fail to update themselves with upcoming trends in Google Ads. So it is advisable to hire an agency that can help you in branding through Google Ads for a long term
Search Engine Marketing
Search Engine Marketing also called SEO is a long term marketing effort. SEO results on search engines are not easily visible to customers. It needs lots of efforts and time. So if you are a startup and looking to brand your companies within a short period do not go for SEO rather go for social media marketing and Google Ads.
SEO and PPC marketing help search engine like Google, Yahoo, and Bing not only find you but help you to rank at the top of the search results page if your content and website is liked by customers.
Content marketing in digital marketing means the marketing of your company and services through content. Content on your website and blogs should be related to your business and services you offer, if it’s not related to your business chances are of the negative impression of your brand. So always focus on what brand story your content is targeting to customers.
Big brands have good content and responsive website these differentiate them from smaller businesses. Build trust among customers, no brand gets success without building trust and relationship with customers. Nowadays customers are very smart they don’t get convinced with fake promises so always focus on realistic marketing. Three elements of customer trust are promise, competence, and integrity.