Building a New Startup Is Always a Challenge but an Experienced CTO Can Help

By Anastasia Stefanuk
10 Min Read
Modern CTO

Creating a startup company especially during the pandemic will always be a challenge. A lot of businesses are closing down right now. Some of the businesses that have done well in the past years are also starting to fall down. Some are not able to adapt to recent times. Some are just not considered to be essential enough.


In the business world, you need to always make an effort to become noticed. You need to show people why your business is important. You need to show them why you should be their choice. With the number of businesses that are also trying to do the same, this can be extremely hard.

Challenges that Startups Face

The world of business is always fierce. There are a lot of businesses that would be selling items that are similar to what you are selling. The competition is always going to get tougher when you are an online startup.

The competitive environment will always make you more anxious about the things that are going to happen next. Making an error can make your whole business fail. This is something that you want to avoid at this point. Startups will always need to be more aggressive so that they will be noticed. Some CTO advisory services will always help at this point.

Other challenges include the following:

  •  Having unrealistic expectations – Dreams will always be different from the realities of life. It is normal to dream about the things that you want to happen. Still, it is not right to expect that this is going to happen to you in real life.
  •  Finding the right people to work for the startup – The right team of people can make the startup fail or succeed. The wrong people can make the startup a waste. You need to screen the people that you are going to board on your company properly.
  •  Making Decisions – You will probably have a partner while you are starting your startup company. As much as possible, you would like you and your partner to make decisions that will benefit the company. It can be hard to reach a decision when you oppose each other in a lot of ways. You need to think about the reputation of your business and how this is going to impact future partnerships with other companies in the future.

Another issue that startups may face is managing their finances. Money will most likely go out before they can come in. It can be very terrifying for people. If it is your first time, you need to know that this is all part of the business. The right CTO services can help you when it comes to the tech side of your business.

What is a CTO?

The CTO will be in charge of the technical direction of the products that you are selling. This person will also be in charge of creating a strategic plan that can be very helpful for your business.

The CTO will do the following things:

  •  Come up with the right resources that will help improve the items that are being sold.
  •  Make sure that the plan that has been set will be put into action.
  •  Oversee that all of the things that need to be done will be completed from the start of the process up until the end.

There is always a need to get CTO advisory services especially if this is your first business. No matter how much you have learned, there are some things that you will only get to understand when you already have the right experience. A CTO can be effective in helping you make the right decisions to improve what you already have. Making a startup grow is always going to be brutal.

How Can CTO Advisory Services Help Startups?

Building a New Startup Is Always a Challenge but an Experienced CTO Can Help 1

A lot of small companies may say that they do not have enough money to afford a CTO. If this is the case, you can hire a part-time CTO instead. You will be able to control the fees that you need to pay. At the same time, you can get the advice that you need to improve your startup company.

The CTO will provide you a clearer view of what your customers want. At the same time, you can also convey to the CTO what you want to offer. It will make it easier for the CTO to come up with a cohesive process that will work for you all. They can also help you out with the following:

  •  They will be in charge of interacting with your customers so that you can get to know what your customers want.
  •  They will identify the risks that will come with the plans that you may have in mind.
  •  They will develop plans that can help minimize the risks.

They will come up with the right plant that will properly execute what you want from start to finish. This can be effective for you because you want a transformation that will make your customers notice you.

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Hiring A CTO – Some Things to Remember

It can be tempting to just hire a CTO when you want your startup to succeed. Yet, you still have to think about other factors so that you know that you are making the right decision. A CTO may need to be paid about $50,000 to $200,000. You may be wondering why the price range is a bit big. It will depend on a lot of factors. For example, someone who is just starting to become a CTO may not charge a lot of money. Some would be staying in other countries wherein the cost of living is not as high as compared to others. These are factors that you have to consider too.

Are you willing to hire a remote employee for CTO consulting? Would you rather hire someone who can be a part of your staff? It will depend on how much you are willing to pay. There are some CTOs that will charge higher because they have already established themselves. This means that they have already helped a lot of companies improve. You know that their chances of improving your startup company are high too.

Another factor that you have to consider is the skill set of the CTO that you want to hire. CTO as a service for startup is normal. Yet, not all CTOs will have the same skills. There are some that are very good when considering the tech side of the business. Others are more skilled in making sure that customers will get what they want and need. You need to know different things so that you can maximize the effectiveness of the advice that will be given to you by the CTO.


Hiring a CTO can be a challenge for a lot of startups. There is always a chance that you will hire the wrong CTO. This can make you acquire some additional costs. You would like to avoid making mistakes when you are starting because you know how expensive it can get.

Always search for a CTO who is more than willing to take a look at your company and the products that you are selling. The CTO advisory services that they are giving should coincide with what you need. The more accurate they can be in knowing what your business needs, the more that they can help your business flourish.

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Anastasia Stefanuk is a passionate writer and Information Technology enthusiast. She works as a Content Manager at Mobilunity, a provider of dedicated development teams around the globe. Anastasia keeps abreast of the latest news in all areas of technology, Agile project management, and software product growth hacking, at the same time sharing her experience online to help tech startups and companies to be up-to-date.