Today, the mobile (cellular device) fever seems all set to rage-on even more ferociously within the consumer marketplace in the upcoming years. And the reasons behind this dominance are not hard to understand. Mobile phones – or smart phones, to be more current – have now become our go-to entertainment and connectivity hubs. Their portable, pocket designs allow for greater maneuverability than traditional notebooks. And their powerful microprocessors, coupled with an affordable ISP service like Spectrum Internet, can easily compete with the best tablet PCs out there.
Catching Up on Samsung and Apple’s Marketplace Dominance
The Mobile Age, with the cultural significance of such brands as Samsung and Apple, is an undeniable reality of modern-day living. Indeed, most Millennials and Gen-Z’ers (many of whom have recently come of age), find it hard to comprehend an existence without them. And this trend, of the absolute necessity of a smartphone to modern consumers, is displayed fully by industry figures. Two of the leading mobile handset manufacturers, Samsung and Apple, have held a kind of monopoly on mobile sales for years. More precisely, on an industry that boasts annual sales yields in the $500 billion range.
Recently, Samsung toppled Apple Inc. from its No. 1 position in mobile sales listings. But some of the Chinese entrants to this ‘global’ game of thrones are fast catching up on these titans. The Chinese company Huawei Technologies Co., in particular, has checkmated Apple from its No. 2 positioning. And it is fast catching up on Samsung to lay siege to the ultimate prize. Bloomberg’s detailed infographic, showing mobile company sales figures in the second quarters of 2017 & 2018, illustrates this sales trajectory vividly.
The same chart also shows the fast rise of other Chinese mobile technology manufacturers like OPPO, Vivo, Xiaomi, and Transsion.
Remarks on Huawei’s Newfound Glory
Huawei, largely due to a certain anti-China sentiment prevalent in the U.S marketplace, has been unable to distribute its cellular devices within the country. Some American news outlets, who kept tabs on Huawei’s U.S-centric developments, also reported on certain ‘security threats’ posed by the manufacturer. But despite this setback, the company’s distributors are still pretty active in over 170 countries – something which has paved the way for its sales domination.
At the moment, Huawei is putting a lot of its monetary resources into enhancing its phone camera lens systems. And this effort has truly borne fruit in the shape of its $800 P20 Pro model. This phone set has been co-developed with the help of the acclaimed German camera manufacturer Leica, and it sports a 3-tiered lens interface.
With a sales price of $800, the P20 Pro is significantly cheaper than its competitor Apple iPhone X (priced at $1000) and Samsung Galaxy Note 9 ($1200) phones. The same can be said for the bulk of Huawei’s mobile sets; when they’re compared with rival models from other manufacturers. And perhaps more than any other single factor, it is precisely why the tech company has witnessed such a mammoth increase in its sales revenue.
Many mobile industry experts believe that if Huawei continues in its victorious streak, it will become the number 1 cell phone manufacturer within two years’ time. And when this happens, this would spell a definitive win for the Chinese tech industry on the global stage.
Xiaomi – All Set to Mimic Apple’s Success (and Topple It in the Process)
It seems that Xiaomi has been greatly inspired by Apple’s success – from the tech giant’s mobile hardware interfaces to its powerful operating software systems. And in being so, the company has set up its dedicated app store platform, which features many of its self-designed mobile apps. The company’s cellular devices, in a nutshell, have also showcased a keenness to beat Apple on the phone screen front. And if that’s not all, the typical price range of its standard cell phone line is roughly one-half that of its major industrial competitors.
Xiaomi’s latest MIX-2S model sells for an attractive $500. It comes equipped with a dual camera and full screen (bezel-excluding) design interface. And if that’s not all, the phone’s beautiful ceramic finish wins it a lot of approval points from its purchasers on the aesthetic front.
Transsion – Thrilling the African Continent’s Mobile Users
Transsion’s market domination is mostly limited to the African continent, where it is the Number 1 phone by sales volume. The company’s recent Spark 2 phone sells for only $100, and it comes equipped with a powerful camera and a Face-ID screen locking system. As can be expected, Samsung and Apple had previously dominated the mobile consumer marketplace in Africa. But with Transsion’s characteristic Chinese drive to beat its competition through steep price drops, the tech giants really didn’t stand a chance.
Outside of Arica, and even in mainland China, it is hard to come across Transsion mobile sets. But when considered holistically, they fulfill most functions that a demanding smartphone user could ever dream of.
OPPO – Delivering on Vibrant Screen Experiences
In its Chinese domestic market, OPPO is engaged in some cutthroat sales competition with its main rivals Huawei and Xiaomi. Traditionally, the company was only involved in manufacturing DVD and MP3 music players. But it wasn’t long before it set its sights on the local mobile consumer – with the result that now it is considered part of the Chinese mobile giant ‘Triad’.
What OPPO does better than the greater bulk of its marketplace rivals is that it lends a great deal of emphasis on screen size. Its latest Find X handset (which currently sells for about 1000 euros in the European market) features a screen that covers about 94% of its total body. And its camera system has picked up many raving reviews from several tech industry commentators. This feature makes it’s a particular hit for a younger generation that is much obsessed with taking selfies and group photos.
In the U.S, the Trump Administration seems all set on curbing the growth of the Chinese tech. empire. But with the considerable benefits of cheap labor and production costs on its side, it is far more likely that the consumer marketplace will shift its dollar-prioritization efforts in the anti-American direction.