CRM software in a banking and finance industry – six groups:

Sales Force Automation

CRM system is the main tool for the sales rep. This software allows an executive to plan, execute, analyze and enhance the entire sales process. With the help of a CRM system, it is easier to complete the following tasks: Increases the profitability of customers, develop a new product portfolio, increases the number of products, expands client base, etc.

Marketing automation

CRM allows employees to capture real time data of all the interactions had with the clients and easily save all the results. Subsequently, marketers can use the accumulated data in planning and executing marketing campaigns more effectively and goal-oriented by using the most convenient channels of communication with clients.

Service automation

CRM allows banks to manage customer service and route requests within the company, all thanks to CRM, all the requests will be processed on time, and one can check the real-time status of the tickets raised by the customers.

Performance Management

Professional financial customer services management software helps in effectively organize the tasks and schedule of bank managers. With such a system, department heads will have an ability to monitor all the activities of managers that include calls, messages, meetings, etc., which allows to analyze and improve the sales process and immediately identifying the bottlenecks in the selling strategy. Using a CRM system, bank administration can be sure that all employees, both experienced and freshmen, both in the central offices and in regional, will work in accordance with the well-established automated processes. From an employee’s point of view, debugged CRM processes significantly reduce the risk of missing an important task and undertake the majority of routine operations.

Document flow management

In a powerful finance CRM system, it is easy to track the document flow, link documents to the customers, orders and set relationships between several different documents.

Collaboration

Advanced financial service CRM system allows users to optimize the interaction between the departments. For example, when a High Networth Individual (HNI) approaches the bank as a regular customer, the CRM will help bank manager to track his/her case on priority and offer an appropriate level of service to the customer. Another such example is when a customer calls the bank for details on lending for a firm or an entity, after collecting all the relevant details from the customer by the call center executive the task is created for the manager for the review and do the follow-ups accordingly. Further, when the loan is being processed the CRM makes is significantly easier to review the process, which might be an advice from the legal department, evaluation department or security department and Ensuring the speed and timely delivery of the information to all the decision-makers and disburse the loan or reject one.

Selecting CRM solution

When choosing the right financial management software, it is highly recommended to dwell on solutions designed specifically for the financial services industry. Case Studies of Banks and Insurance CRM systems that contain modules for the work of trading companies, manufacturing organizations, etc., will help companies in analyzing the track record of the companies and to make a better decision.

Benefits of SimpleCRM – Digital Banking and Finance Software

SimpleCRM is a robust solution for corporate and retail banks and other financial organizations. The system improves operational efficiency and delivers excellent customer service. SimpleCRM’s BPM module (Business Process Management) software for financial service manages a complete customer journey and enhances customer experience. Moreover, financial CRM software has the ability to unlock the potential of your financial institution and establish long-term relationships with potential and regular customers, below are the few short specific features,

1. Marketing automation.
2. 360° view of the customer journey.
3. Engaging user interface.
4. Financial Sales CRM.
5. Timely process optimization.