Crucial Role of Data Culture in Business Evolution

Businesses are rapidly embracing 'digital transformation' to boost profits and stay competitive, with 87% of leaders prioritizing it after COVID-19, says Gartner.

By Sunil Sonkar
3 Min Read
Crucial Role of Data Culture in Business Evolution

Businesses are in a rush to upgrade for the digital age and leaders are all on board with something called ‘digital transformation.’ It is not just a passing trend, but it is a big deal that helps companies make more money, spend less, stay in the competition and make customers happy. The urgency spiked during the COVID-19 chaos, with 87 percent of leaders, according to Gartner, putting digital transformation at the top of their to-do list.

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Here is the plot twist – despite the hype, about 70 percent of these digital makeovers fall short. What is the missing piece? Enter the champion: a robust data-driven culture.

Imagine digital transformation like a huge puzzle. Data is like the magic piece that puts everything together. It is not just about dealing with data, but it is about making a cool atmosphere where data helps decide things and plan strategies. But, a lot of organizations miss out on this cool part.

Digital projects often stumble on data hiccups. The skills organizations have for data are not always up to par for a top-notch data-driven culture. There is a gap between just handling data and using it as a super-tool for success.

Imagine digital transformation like a huge puzzle. Data is like the magic piece that puts everything together. It is not just about dealing with data, but it is about making a cool atmosphere where data helps decide things and plan strategies. But, a lot of organizations miss out on this cool part.

In the world of success, culture is the secret sauce. As Marvin Bower, the brains behind McKinsey, said, culture is “the way we do things around here.” A positive data-driven culture is not just about hitting business goals – it can seriously boost profits. A cool culture attracts top talent, bringing in a whopping 33 percent more revenue.

So, on this journey to digital awesomeness, it is not just about fancy tech. It is about creating a culture where data is not just managed, but it is a champion.

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